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Bed, 1

Published/Aired: 
February 2008
Description: 

Sleep before you drive.

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires
Suit: Sean Keaney

Comments (25)

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Highest Rated

karenacevedo's picture
karenacevedo
Activity Score 6

Nice

everartz's picture
everartz
Activity Score 7609

impactful work, i like the photography also..
--
Everartz

| Everartz |

curly's picture
curly
Activity Score 68

ok just what is so impactful? this is classic execute-the-first-idea work.

wildbore's picture
wildbore
Activity Score 749

well done guys!

iT-iS-i's picture
iT-iS-i
Activity Score 1721

What for...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Mr.Top's picture
Mr.Top
Activity Score 728

Why did he crash the Bed? Because he was sleeping? Doesn't make any sense.

timcurrysbadaccent's picture
timcurrysbadaccent
Activity Score 83

nice.

talay's picture
talay
Activity Score 266

very nice...

Wordnerd's picture
Wordnerd
Activity Score 6692

it's a far stretch.. but not too far for me. i like that!

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

Beautiful!

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

www.danielglezmilan.blogspot.com

I think is a really cool metaphor, a different way yo explain this drive save thing.

Good work.

remia's picture
remia
Activity Score 51

good job

nC's picture
nC
Activity Score 50

nC
cool idea and photographic skills!!!

direk's picture
direk
Activity Score 28

good work!

weezergrl's picture
weezergrl
Activity Score 70

It has a good concept, at least it's giving us the same message but a tad more different.

Margaret Gay's picture
Margaret Gay
Activity Score 144

i really lik this one....great job!!!

yogi nugraha's picture
yogi nugraha
Activity Score 4

very clear message....out of the box!

whatson's picture
whatson
Activity Score 22

message very clear! impactful, gr8 idea execution, Good Work! team BBDO....:)

it911211's picture
it911211
Activity Score 2

i think the underneath humanity or insight is : sleep well before driving or you'll sleep forever.

great work with fine execution.

second_creator's picture
second_creator
Activity Score 754

nice! ppl educate me if this has won other awards(adsoftheworld) also

copywriter

leajacques's picture
leajacques
Activity Score 4

Better get a good night sleep or else.

JAG's picture
JAG
Activity Score 166

Works for me, but only with the caption.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Man I can't believe this got cannes...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

cooldepp's picture
cooldepp
Activity Score 314

AWESOME

eldeadevis's picture
eldeadevis
Activity Score 306

The best!

karenacevedo's picture
karenacevedo
Activity Score 6

Nice

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