Let the kids build a better world.
Advertising Agency: Scholz+Friends Hamburg, Germany
Chief Creative Officer: Matthias Schmidt
Executive Creative Director: Stefan Setzkorn
Creative Directors: Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel
Art Director / Copywriter: Philipp Cerny
Photographer: Bernd Westphal
Creative: Marius Koopmann
Modeler: Anna Gawrilow
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21 Comments
old idea...
coke and many others...
the other one is good, but i don't like this one. the robe and sambo lips kill it for me.
Too much "inspired" by coke
Which coke ad are you guys always referring to??
It's a bit much. Maybe the KKK hood should be crumpled in the corner or something.
It´s an old idea and a classic execution, but i like it.
The concept on this way is nearest for this product than coke. It´s good campaign, and to be inspired in a great brand like coke or other it´s not bad. It´s not copy paste get inspired.
Don't care whether it's an old idea or what, as long as it touches consumer's heart.
nice nice nice
- T.J. Mapel
A parent explaining this to his four-year-old, 'Normally the guy in white would try to kill the other fella, but now these two men are actually flirting!'
And if you'll say that one of them is a woman then in no way is it a better world...
The ad is targeted at parents. So i guess it wont run in "Mickey Mouse" but a proper adult magazine. If you would read one of those you would´ve got that part.
TO se mi líbí.
I think these are cute.
So, in addition to having to teach a small child how to use the product, you also have to explain to them what white supremacists are and why they wear white "klan" robes, etc?
Very cute execution, but far too "sorry 'bout that whole third reich thing" in concept. There's just something inherently wrong with treating serious "adult" subjects in such a flippant way (even though it's truly targeting adults to purchase the product _for_ children)...
Thanks, Scholz+Friends, but I think I'll just stick to Pustefix bubbles.
Forced and fake. Characters look made by artists, not kids. To deep of a concept for 3 year olds.
Too deep of an ad for you, because if you would know more about advertising you would get it immediately that those arent targeted at children.
i would not buy my boy toys that encourage him to present a flower to another boy!!!
That´s because you´re a homophobic.
nice but old stuff
I don't think it's aimed at kids -- it's aimed at their parents.
David Blacker
what is he holding behind his back... a knife?
It is aimed at parents.