Becks: Flowers

Let the kids build a better world.

Advertising Agency: Scholz+Friends Hamburg, Germany
Chief Creative Officer: Matthias Schmidt
Executive Creative Director: Stefan Setzkorn
Creative Directors: Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel
Art Director / Copywriter: Philipp Cerny
Photographer: Bernd Westphal
Creative: Marius Koopmann
Modeler: Anna Gawrilow

March 2009


john doe's picture
john doe
1571 pencils

old idea...
coke and many others...

sneakyhands's picture
1857 pencils

the other one is good, but i don't like this one. the robe and sambo lips kill it for me.

Eightball's picture
200 pencils

Too much "inspired" by coke

Guest's picture

Which coke ad are you guys always referring to??

monicamexico's picture
830 pencils

It's a bit much. Maybe the KKK hood should be crumpled in the corner or something.

Guest's picture

It´s an old idea and a classic execution, but i like it.
The concept on this way is nearest for this product than coke. It´s good campaign, and to be inspired in a great brand like coke or other it´s not bad. It´s not copy paste get inspired.

Guest's picture

Don't care whether it's an old idea or what, as long as it touches consumer's heart.

Guest's picture

nice nice nice
- T.J. Mapel

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

A parent explaining this to his four-year-old, 'Normally the guy in white would try to kill the other fella, but now these two men are actually flirting!'

And if you'll say that one of them is a woman then in no way is it a better world...

Guest's picture

The ad is targeted at parents. So i guess it wont run in "Mickey Mouse" but a proper adult magazine. If you would read one of those you would´ve got that part.

Guest's picture

TO se mi líbí.

Guest's picture

I think these are cute.

Guest's picture

So, in addition to having to teach a small child how to use the product, you also have to explain to them what white supremacists are and why they wear white "klan" robes, etc?

Very cute execution, but far too "sorry 'bout that whole third reich thing" in concept. There's just something inherently wrong with treating serious "adult" subjects in such a flippant way (even though it's truly targeting adults to purchase the product _for_ children)...

Thanks, Scholz+Friends, but I think I'll just stick to Pustefix bubbles.

eldeadevis's picture
306 pencils

Forced and fake. Characters look made by artists, not kids. To deep of a concept for 3 year olds.

Guest's picture

Too deep of an ad for you, because if you would know more about advertising you would get it immediately that those arent targeted at children.

dsklan's picture
1926 pencils

i would not buy my boy toys that encourage him to present a flower to another boy!!!

Guest's picture

That´s because you´re a homophobic.

Guest's picture

nice but old stuff

Guest's picture

I don't think it's aimed at kids -- it's aimed at their parents.

David Blacker

capywriter's picture
5509 pencils

what is he holding behind his back... a knife?

Guest's picture

It is aimed at parents.

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