Becks: Dance

Let the kids build a better world.

Advertising Agency: Scholz+Friends Hamburg, Germany
Chief Creative Officer: Matthias Schmidt
Executive Creative Director: Stefan Setzkorn
Creative Directors: Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel
Art Director / Copywriter: Philipp Cerny
Photographer: Bernd Westphal
Creative: Marius Koopmann
Modeler: Anna Gawrilow

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JxCx138's picture
152 pencils

That's sweet!

Hell yeah!!

Guest's picture

me encanta!

Guest's picture

Suggest a thought and 'models' that actually reflects a kid... rather than an agency smart arse.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

Can I ask the creatives how this one was received in your country?

teemitro's picture
70 pencils

lovely ads. very mature thinking and, the most important thing, wonderfully receptive clients!

Guest's picture

If i got it right, I dont think its pollitically correct to sell a plasticine by using palestines and israelis to speak about a better world. To festivally fake, a client with a 2 grams brain wouldnt have aproved this, whats going on?

Guest's picture

NIce idea, but whats the link to the product beside that it can be mould?

TRICKY's picture
3950 pencils

why on earth did you choose an adult political/social subject for kid products?

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Because the campaign is obvously targeted at parents?!

Guest's picture


Guest's picture

very old idea

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