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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Beckers paint: Homo / Hetero
Agency: Åkestam Holst, Sweden
Art Director: Jesper Holst
Copywriter: Filip Laurent
Photographer: Alexander Crispin
Other: Account Supervisor: Kjell Månsson
Advertiser’s Supervisor: Anne Thunman
Via: ibeliveinadv
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Comments
yeah homo/hetero is not something you change like paint. i think i'm a little offended by this.
don't be. just look at their logo :)
It's just saying to change pre-conceived ideas about who certain colours represent.