6 comments

addyhoch10's picture
addyhoch10
2592 pencils

why cosby? and the colour on the right is the colour for cosby?
can anyone explain?

MikeTV's picture
MikeTV
86 pencils

The line in the bottom left, I think reads (hard to see) "Time to make a change. Hence why they've switched them around.

addyhoch10's picture
addyhoch10
2592 pencils

well thanks, i got that. but i don't get why they put kafka and cosby on this one..
boy - girl
homo - hetero
wedding - funeral
right - left
cosby - kafka ????

and i don't get in which way the colour on the right side is typical cosby

ivan's picture
ivan

Cosby - light color for funny and happy
Kafka - grey color for sad and depressing
Is that it?

Ivan Raszl, admin of AotW

addyhoch10's picture
addyhoch10
2592 pencils

i agree with you ivan. that's the only explanation that sounds some kind of logical to me.
but why not use another really strong contrasts? such as heavy - light for example.
either they wanted to give this campaign a profound touch with this one or the client wanted them to use these colours and they couldn't think of a better example.
why not use simply happy - sad?

anyway, i kinda like the idea behind these

ChuckNorris's picture
ChuckNorris
834 pencils

yep. this one doesn't make any sense.

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