Beckers paint: Cosby / Kafka

Beckers paint: Cosby / Kafka

Agency: Åkestam Holst, Sweden
Art Director: Jesper Holst
Copywriter: Filip Laurent
Photographer: Alexander Crispin
Other: Account Supervisor: Kjell Månsson
Advertiser’s Supervisor: Anne Thunman
Via: ibeliveinadv

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Comments

Submitted by addyhoch10 on Tue, 2006-12-19 02:49.

why cosby? and the colour on the right is the colour for cosby?
can anyone explain?

Submitted by MikeTV on Tue, 2006-12-19 04:07.

The line in the bottom left, I think reads (hard to see) "Time to make a change. Hence why they've switched them around.

Submitted by addyhoch10 on Tue, 2006-12-19 05:11.

well thanks, i got that. but i don't get why they put kafka and cosby on this one..
boy - girl
homo - hetero
wedding - funeral
right - left
cosby - kafka ????

and i don't get in which way the colour on the right side is typical cosby

ivan's picture
Submitted by ivan on Tue, 2006-12-19 12:46.

Cosby - light color for funny and happy
Kafka - grey color for sad and depressing
Is that it?

Submitted by addyhoch10 on Tue, 2006-12-19 16:45.

i agree with you ivan. that's the only explanation that sounds some kind of logical to me.
but why not use another really strong contrasts? such as heavy - light for example.
either they wanted to give this campaign a profound touch with this one or the client wanted them to use these colours and they couldn't think of a better example.
why not use simply happy - sad?

anyway, i kinda like the idea behind these

Submitted by ChuckNorris on Tue, 2006-12-19 09:53.

yep. this one doesn't make any sense.