Becel: Tree rings

Love your heart

Advertising Agency: Lowe Istanbul Turkey
Executive Creative Director: Deniz Mukan
Creative Directors: Emre Noyan, Can Apaydın
Art Director: Levent Karakaya
Jr. Art Director: Caner Bilgic
Copywriter: Mustafa Olemez
Photography: Murat Suyur

Published: 
March 2010

16 comments

Matt Tonkin's picture
Matt Tonkin
168 pencils

????

Paloma's picture
Paloma
531 pencils

what is this?

sirvan's picture
sirvan
29860 pencils

Tree rings? Ripples? ...I have no idea.

+++

"I love some things, and don't love some other things."

L. Wiesen's picture
L. Wiesen
1042 pencils

that one is harmful to the heart...

fabiomarquesf's picture
fabiomarquesf
74 pencils

Really, I could only get it because of the title: Zen garden. But I guess the print dosen't go with the title when it's out, does it? It's really not obvious and difficult to understand.Yeah, very bad.

DanielSoares's picture
DanielSoares
126 pencils

it s like the ages of a tree man, well done

mmec22's picture
mmec22
20 pencils

Lowe, love your heart.

netei's picture
netei
215 pencils

I got it! the idea is pretty smart actually: TREE RINGS -AGING. like when you cut a tree.
BECEL margarine reduces cholesterine and you can age/live longer...

execution: terrible :))))

supertav08's picture
supertav08
204 pencils

?????

kill a tree for health????

hard bread :P ???

Roshan Quintus's picture
Roshan Quintus
667 pencils

common! its not difficult to get the idea at all. i like it

bite me

Crystal Clear's picture
Crystal Clear
83 pencils

ghost ad for KE awards

peterwbauman's picture
peterwbauman
107 pencils

i don't get this

jonathanpeck's picture
jonathanpeck
19 pencils

The message is too complex for the brand

michelangelo's picture
michelangelo
660 pencils

what is this? i don't get it...

AssassinX's picture
AssassinX
1329 pencils

I decide to give up...

Dont understand it, still

AD-rian's picture
AD-rian
261 pencils

Not following.

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