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noduh's picture
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Are these "ground breaking?" Of course not.

But, whether you like them or not, they're for a CREDIT CARD!!!

What does that mean? What do these credit card things do???

They allow you to do what you want NOW and pay for it later.

Hence the "Life is now" line.

And in each example, they relate to what the particular person wants/wants to do NOW.

So in THAT regard, they work. Do people actually stop and read ads anymore? Who the f knows.