Tyres are your car's shoes

Traffic heightened women’s interest in tyre buying by creating a campaign featuring their favourite indulgence – shoes. The cut through campaign for Beaurepaires draws analogies between tyres and women’s shoes and is designed to make tyre buying easier to understand and more female friendly. The new campaign appeared in top female publications, including The Australian Women’s Weekly, Madison, Grazia and Woman’s Day and is supported by an integrated PR and social media campaign, as well as advertorial and point of sale material.