Beaurepaires: Tyres are your car's shoes, 3
The right fit?
Traffic heightened women’s interest in tyre buying by creating a campaign featuring their favourite indulgence – shoes. The cut through campaign for Beaurepaires draws analogies between tyres and women’s shoes and is designed to make tyre buying easier to understand and more female friendly. The new campaign appeared in top female publications, including The Australian Women’s Weekly, Madison, Grazia and Woman’s Day and is supported by an integrated PR and social media campaign, as well as advertorial and point of sale material.
Advertising Agency: Traffic, Melbourne/Sydney, Australia
Creative Director: Andrew Begg
Art Director: Chris Shurey
Copywriter: Samantha Moore
Illustrator: Stephen Fuller
Photographer: Louis Petruccelli
Retouching: Louis Petruccelli