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Tyres are your car's shoes, 1

Agency Network: 
Published/Aired: 
April 2016
Description: 

Print advertisment created by Traffic, Australia for Beaurepaires, within the category: Automotive.

Uneven wear

Advertising Agency: Traffic, Melbourne/Sydney, Australia
Creative Director: Andrew Begg
Art Director: Chris Shurey
Copywriter: Samantha Moore
Illustrator: Stephen Fuller
Photographer: Louis Petruccelli
Retouching: Louis Petruccelli

Comments (7)

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luispiter's picture
luispiter
Activity Score 2756

interesting

TommyO's picture
TommyO
Activity Score 1866

So the target is women? If so, nice campaign.

dean viii's picture
dean viii
Activity Score 1686

bla bla bla bla bla

Billoughsby's picture
Billoughsby
Activity Score 5144

Nice photograph, details.

That's it.

fala fulani's picture
fala fulani
Activity Score 254

I quite like it. Simple and effective based on the brief.

dadada's picture
dadada
Activity Score 1720

okay, tires are my car's shoes, so why should i choose your product?

Everybody is creative, be yourself.

chapelier's picture
chapelier
Activity Score 154

Louboutins!

I love shoes, and it's not a bad concept- I like the 'uneven wear' and 'slipping in the wet' messages but I'm not really feeling this campaign. Can't really put my finger on it though. Maybe it looks too sleek and stylish to relate it to tyres.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

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