Beaurepaires: Tyres are your car's shoes, 1

Uneven wear

Advertising Agency: Traffic, Melbourne/Sydney, Australia
Creative Director: Andrew Begg
Art Director: Chris Shurey
Copywriter: Samantha Moore
Illustrator: Stephen Fuller
Photographer: Louis Petruccelli
Retouching: Louis Petruccelli

April 2016


luispiter's picture
2756 pencils


TommyO's picture
1866 pencils

So the target is women? If so, nice campaign.

dean viii's picture
dean viii
1686 pencils

bla bla bla bla bla

Billoughsby's picture
5144 pencils

Nice photograph, details.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

fala fulani's picture
fala fulani
254 pencils

I quite like it. Simple and effective based on the brief.

dadada's picture
1720 pencils

okay, tires are my car's shoes, so why should i choose your product?

Everybody is creative, be yourself.

chapelier's picture
154 pencils


I love shoes, and it's not a bad concept- I like the 'uneven wear' and 'slipping in the wet' messages but I'm not really feeling this campaign. Can't really put my finger on it though. Maybe it looks too sleek and stylish to relate it to tyres.

keeping the right side of your head warm.

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