Beate Uhse: Table

Give longer. Take longer. – Lovemachine condoms. For a longer erection. By Beate Uhse.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Götz Ulmer, Fabian Frese
Art Directors: Till Monshausen, Jens Paul Pfau
Copywriters: Jo Marie Farwick, Tobias Grimm
Photographer: Tina Luther

November, 2007


salamandos's picture
1947 pencils

first thought. no wait, second thought.

brainzed's picture
652 pencils


LeeHarvey's picture
3045 pencils

Affengeil und very funny!

talay's picture
266 pencils

great :) simple and funny...

JAGGY's picture
1382 pencils

If they were f***ing each other, could he write and draw so well?

Jaggy, MICA Ahmedabad

jazarah's picture
1262 pencils

absolutely super!

sp101's picture
137 pencils

It's ok.

Prakash Jayashanmugam's picture
Prakash Jayasha...
85 pencils



Olafski001's picture
1193 pencils

what is wrong with the votes here?
this is a brilliant campaign
and it gets a 3??????

come on guys, let's not be jealous and give this an 8

john doe's picture
john doe
1571 pencils

it's not bad. but an 8?

Olafski001's picture
1193 pencils

okay 8 is much but i think it is really original in the category
so it deserves an 8 more then a 3 (what it had)

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

ah, this ad makes me wanna make sex.

Advertising Pawn's picture
Advertising Pawn
419 pencils

Very original and funny thinking. Such a great campaign.

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muxa's picture
602 pencils

Well, i don´t now about you guys, but my sex sessions are far away from be boring. I don´t have time for puzzles or other kind of games.
What i get from this ad is that Lovemachine condoms makes sex boring and without pleasure.

vurtomatic's picture
364 pencils

WTF can be arsed
doing crosswords.
Don't know where
you guys are
coming from
Shooting blanks.

sold's picture
3305 pencils

the only problem that make me give low rate for this work is what MUXA said.
sex can never be so boring that you need a puzzle game to entertain...
so, low rate!

adgoddess's picture
369 pencils

there are much batter ways to show the same idea. sex in not so boring. well, sometimes it is.

teenie's picture
1894 pencils

Crossword puzzles and sex. To me that says you'll be so bore you'll need something else to do.

ZaboZaboZabo's picture
595 pencils

Simple and funny. I like it!

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

come on, what is great about this condom ad? the idea for a fairy tale product like "longer fucking condoms" is way to low. Maybe some props for the photographer or the model.. but nothing more.

Does Jung von Matt really need to come up with fake ideas for fake clients? if so ... i`ll give the agency two years remaining. Act now, Holgi and Jean Remy: go sell your house to bbdo.

And please, dear alster-juniors and trainees ... stop your exaggerated comments. If you think this is "super-bow-wow" you`re old school right now.

LeeHarvey's picture
3045 pencils

Nasty thing, envy

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

Envy? Nope, that`s business: If you do a job just for awards, make sure that you`ll get one. Otherwise it`s worthless.

Do you really see a winner here?

eliaen's picture
135 pencils

I must support Arne's opinion. I really hold Fabian's work in high value, because he's a good creative, but this here is quite a bit disappointing. Especially, when you think of it as an award winning idea and they didn't even come up with three different positions for three different print ads. Don't they know anything else then Missionary and Doggy Style? There are so many positions on a woman's body to write on. Put cream on. Bite into. Whip...sorry, getting sidetracked :-)

ypyng chong's picture
ypyng chong
39 pencils

I thK it's QuiT3 InteResTinG~

Crisp One's picture
Crisp One
2005 pencils

lame + woman as objects = Don't quit your day jobs.

Ever thought of the idea as from the womans point of view.

chino65's picture
326 pencils

"Our condom makes sex so boring you'll have to do crossword puzzles".

You "take longer" cos our condoms take all the sensations away.

I'll give it a "3".

JediByKnight's picture
184 pencils

bizarre and i like it!

Kateter's picture
2029 pencils

emotionally irrelevant.

and that's why this is totally wrong and won't work a shit.

Wordnerd's picture
6692 pencils

lol "lebenslust lümmeltüten"?? where does the title come from?

and i'm with the guys saying this looks like really boring sex. (she should have a pinball-machine on her back! :)

Rajib's picture
369 pencils

Ok... lets think....

troubadour's picture
20 pencils

considering the target audience, this ad is a good one.

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