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Agency: 
Published/Aired: 
November 2007
Description: 

Give longer. Take longer. – Lovemachine condoms. For a longer erection. By Beate Uhse.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Götz Ulmer, Fabian Frese
Art Directors: Till Monshausen, Jens Paul Pfau
Copywriters: Jo Marie Farwick, Tobias Grimm
Photographer: Tina Luther

Comments (33)

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Highest Rated

troubadour's picture
troubadour
Activity Score 20

considering the target audience, this ad is a good one.

salamandos's picture
salamandos
Activity Score 1947

first thought. no wait, second thought.

brainzed's picture
brainzed
Activity Score 652

Awesome!!!!!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Affengeil und very funny!

talay's picture
talay
Activity Score 266

great :) simple and funny...

JAGGY's picture
JAGGY
Activity Score 1382

If they were f***ing each other, could he write and draw so well?

www.advertisingportfolio.blogspot.com

Jaggy, MICA Ahmedabad

jazarah's picture
jazarah
Activity Score 1262

absolutely super!

sp101's picture
sp101
Activity Score 137

It's ok.

Prakash Jayashanmugam's picture
Prakash Jayasha...
Activity Score 85

..nice

..

Olafski001's picture
Olafski001
Activity Score 1193

what is wrong with the votes here?
this is a brilliant campaign
and it gets a 3??????

come on guys, let's not be jealous and give this an 8

john doe's picture
john doe
Activity Score 1571

it's not bad. but an 8?

Olafski001's picture
Olafski001
Activity Score 1193

okay 8 is much but i think it is really original in the category
so it deserves an 8 more then a 3 (what it had)

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

ah, this ad makes me wanna make sex.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Very original and funny thinking. Such a great campaign.

Join the advertising orgy: http://advertisingpawn.com

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

muxa's picture
muxa
Activity Score 602

Well, i don´t now about you guys, but my sex sessions are far away from be boring. I don´t have time for puzzles or other kind of games.
What i get from this ad is that Lovemachine condoms makes sex boring and without pleasure.

vurtomatic's picture
vurtomatic
Activity Score 364

Totally.
WTF can be arsed
doing crosswords.
Don't know where
you guys are
coming from
Shooting blanks.

sold's picture
sold
Activity Score 3305

the only problem that make me give low rate for this work is what MUXA said.
sex can never be so boring that you need a puzzle game to entertain...
so, low rate!

adgoddess's picture
adgoddess
Activity Score 369

there are much batter ways to show the same idea. sex in not so boring. well, sometimes it is.

teenie's picture
teenie
Activity Score 1894

Crossword puzzles and sex. To me that says you'll be so bore you'll need something else to do.

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

Simple and funny. I like it!

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

come on, what is great about this condom ad? the idea for a fairy tale product like "longer fucking condoms" is way to low. Maybe some props for the photographer or the model.. but nothing more.

Does Jung von Matt really need to come up with fake ideas for fake clients? if so ... i`ll give the agency two years remaining. Act now, Holgi and Jean Remy: go sell your house to bbdo.

And please, dear alster-juniors and trainees ... stop your exaggerated comments. If you think this is "super-bow-wow" you`re old school right now.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Nasty thing, envy

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

Envy? Nope, that`s business: If you do a job just for awards, make sure that you`ll get one. Otherwise it`s worthless.

Do you really see a winner here?

eliaen's picture
eliaen
Activity Score 135

I must support Arne's opinion. I really hold Fabian's work in high value, because he's a good creative, but this here is quite a bit disappointing. Especially, when you think of it as an award winning idea and they didn't even come up with three different positions for three different print ads. Don't they know anything else then Missionary and Doggy Style? There are so many positions on a woman's body to write on. Put cream on. Bite into. Whip...sorry, getting sidetracked :-)

ypyng chong's picture
ypyng chong
Activity Score 39

I thK it's QuiT3 InteResTinG~

Crisp One's picture
Crisp One
Activity Score 2005

lame + woman as objects = Don't quit your day jobs.

Ever thought of the idea as from the womans point of view.

chino65's picture
chino65
Activity Score 326

"Our condom makes sex so boring you'll have to do crossword puzzles".

You "take longer" cos our condoms take all the sensations away.

I'll give it a "3".

JediByKnight's picture
JediByKnight
Activity Score 184

bizarre and i like it!

Kateter's picture
Kateter
Activity Score 2029

emotionally irrelevant.

and that's why this is totally wrong and won't work a shit.

Wordnerd's picture
Wordnerd
Activity Score 6692

lol "lebenslust lümmeltüten"?? where does the title come from?

and i'm with the guys saying this looks like really boring sex. (she should have a pinball-machine on her back! :)

Rajib's picture
Rajib
Activity Score 369

Ok... lets think....

troubadour's picture
troubadour
Activity Score 20

considering the target audience, this ad is a good one.

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