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Agency: 
Published/Aired: 
November 2007
Description: 

Give longer. Take longer. – Lovemachine condoms. For a longer erection. By Beate Uhse.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Götz Ulmer, Fabian Frese
Art Directors: Till Monshausen, Jens Paul Pfau
Copywriters: Jo Marie Farwick, Tobias Grimm
Photographer: Tina Luther

Comments (20)

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Highest Rated

capywriter's picture
capywriter
Activity Score 5509

could there be another interpretation? What if these situations are the ones when you are NOT using these condoms... so the games are really there to distract you a bit so you might keep up longer... you know... like trying to name all the US presidents (nothing biographical... :)
Using these condoms, you won't need this kind of distraction cause you might keep up much longer anyway... ??????

JAGGY's picture
JAGGY
Activity Score 1382

If they were f***ing each other, could he write and draw so well?

Jaggy, MICA Ahmedabad

salamandos's picture
salamandos
Activity Score 1947

does he feel bored while having sex?

ivan's picture
ivan

This is an ad. Doesn't have to be realistic. Advertising creates new realities. That's what's exciting about it. What do you think?

muxa's picture
muxa
Activity Score 602

I think is boring. Makes me think that Lovemachine makes sex boring and without pleasure. I don´t know about your countries, but here in Brazil the chicks need lots of "attention" and action.

sold's picture
sold
Activity Score 3305

YES! 100% agree! this campaign dont work well, at least in our country, muxa.

control C's picture
control C
Activity Score 108

the thing is that there is an expression "humping like bunnies" i think... so thats why the rabbit is there... and not for any other purpose

wildbore's picture
wildbore
Activity Score 749

..........king idea! ......nice.

Prakash Jayashanmugam's picture
Prakash Jayasha...
Activity Score 85

..nice

..

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

ah, this ad makes me wanna make sex.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Very original and funny thinking. Such a great campaign.

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everartz's picture
everartz
Activity Score 7609

agree.. this is a nice thought unlike what the gentlemen are saying up in their comments...
--
Everartz

| everartz |

LeeHarvey's picture
LeeHarvey
Activity Score 3045

I'm with you, everartz, nice thought and great art direction! Wish I was the illustrator....

troika02's picture
troika02
Activity Score 212

made me laugh. good one.

muxa's picture
muxa
Activity Score 602

YOU GUYS SHOULD START THINKING LIKE CONSUMERS, NOT LIKE CREATIVES. WRONG MESSAGE HERE.

ming the merciless's picture
ming the merciless
Activity Score 190

You should stop shouting and start thinking like a creative.

Anyway, these might not be the best ads in the world but at least they're based on a truth - guys want to have sex for as long as they can.

ming the merciless's picture
ming the merciless
Activity Score 190

Wow, if you think that's the same idea as the condom ads then I'm very concerned for you.

Pila's picture
Pila
Activity Score 177

nice taught

Pila

Rajib's picture
Rajib
Activity Score 369

Ivan... Thanks for your brilliant comments..

capywriter's picture
capywriter
Activity Score 5509

could there be another interpretation? What if these situations are the ones when you are NOT using these condoms... so the games are really there to distract you a bit so you might keep up longer... you know... like trying to name all the US presidents (nothing biographical... :)
Using these condoms, you won't need this kind of distraction cause you might keep up much longer anyway... ??????

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