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The Gents

Agency: 
Published/Aired: 
January 2013
Description: 

Stay strong.
80 proof bourbon of strength

Advertising Agency: CumminsRoss, Australia
Executive Creative Director: Jason Ross
Creatives: Toby Cummings, Ed Howley
Photographer: Danny Cohen
Retoucher: Outpost
Stylist: Etta Curry

Comments (14)

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Highest Rated

TheSmirkingFox's picture
TheSmirkingFox
Activity Score 145

I didn't get it. Then I saw the other ones, and got that it's supposed to help you cope with difficult situations.

So what's the meaning here? That peeing next to a transgendered person is an ordeal? Or that they're going to rape you? Or what?? WTF. It's stupid and offensive if you get it, and just "wtf" if you're not dumb enough to get it.

So bad bad bad all around.

tazyboy's picture
tazyboy
Activity Score 777

nah

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

So you want to associate that bourbon with piss???

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yes. With THAT brand name, you take it as well! ;)

The Jobless Writer
Will Think for Salary

Shawali's picture
Shawali
Activity Score 8442

Transgenders won't be thrilled about this one....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Ooohhh, I've been waiting for this lil' doosie to hit AotW! ;)

The Jobless Writer
Will Think for Salary

ankitadv's picture
ankitadv
Activity Score 818

good

VampAd's picture
VampAd
Activity Score 1151

Oh gosh...

Spanky's picture
Spanky
Activity Score 4899

How does the image connect with "stay strong?" Personally, I don't think this ad makes sense. It feels like shock value for the sake of shock value.

kleenex's picture
kleenex
Activity Score 43505

OH MAN....

Camel Toe's picture
Camel Toe
Activity Score 129

it made me want to spew. not because the guy, but yes because the bad idea

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The airplane one is the funniest. This one is by far the weakest.

feysal's picture
feysal
Activity Score 2561

provoking!

groovy baby!

chihirokiss's picture
chihirokiss
Activity Score 74

awkward concept. not too good for a print ad for bourbon.

TheSmirkingFox's picture
TheSmirkingFox
Activity Score 145

I didn't get it. Then I saw the other ones, and got that it's supposed to help you cope with difficult situations.

So what's the meaning here? That peeing next to a transgendered person is an ordeal? Or that they're going to rape you? Or what?? WTF. It's stupid and offensive if you get it, and just "wtf" if you're not dumb enough to get it.

So bad bad bad all around.

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