February 2007
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If chased by a bear, run downhill. While they can rush up hills and trees, bears' shortened front legs lower their centre of gravity when descending, forcing them to slow down.
The smart way to stay ahead. Aptivus

Advertising Agency: Huntsworth Health, UK
Creative Director: Andy Bell
Copywriter: Sophie Johnson
Art Director: Martin Gaul
Photographer: Stuart McClymont

Comments (13)

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Shut Theory's picture
Shut Theory
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i agree with teenie about the "too much scientific" copy, but generally the campaign is: im giving u advice on how to stay ahead of the monster, the monster here is HIV, and act(whatever) is the advice...

but out of curiosity, do bears live on mountains?