Agency Network: 
March 2008

Print advertisment created by Trigger, Canada for Beaners, within the category: Professional Services.

Kids shouldn’t have adult hair.

Advertising Agency: Trigger Communications, Canada
Creative Director: Patrick Doyle
Art Directors: Sabrina Kaun, Todd Blevins
Copywriter: David Giovando
Photographer: Jason Stang

Comments (18)

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unaquestionediali's picture
Activity Score 484


laylowmoe's picture
Activity Score 328

First of all, you don't need the headline. The visual alone should be enough to show how ridiculous a child with an adult hairstyle looks.

Then again, this visual doesn't really look very ridiculous. Neither does the girl with big hair. And the kid with the comb-over just looks like an adult with a comb-over.

So maybe it's the problem with the idea.

sloppy4's picture
Activity Score 1494

i beg to differ.

you'd need something to pay off the idea. a new tag perhaps.

consolidated.db's picture
Activity Score 545


You lose that headline and it would be unclear.

jamesrothenburg's picture
Activity Score 554

I agree that the headline is see say. The visuals are a lot of fun.

Ed Mintone's picture
Ed Mintone
Activity Score 585

If it didn't have the line, you'd think beaners was responsible for the bad hair day.

dcgroppo's picture
Activity Score 239

Old insight.

Little-A's picture
Activity Score 38

I think this child looks too much like the other little boy. Why not grab a blonder child and give him the trump.

sloppy4's picture
Activity Score 1494

in the states "beaners" is a very derogatory term for mexicans. i guess it's not the case in canada.

monicamexico's picture
Activity Score 830

The line is weak.

Little-A's picture
Activity Score 38

As a Canadian I've never heard of that term. I think they are using it in relationship to BEANIE.. which is a hat that has a pin-wheel on the top - like in the logo. Nothing here I'm sure was meant to offend.

sloppy4's picture
Activity Score 1494

no no. it wasn't meant to offend at all. cananda doesn't get much immigration from mexico.
we have beanies here, too...the hats.
just thought it was sorta ironic, as in the states i can't imagine they're be a store with that name.
it's based on the stereotype that mexicans eat a lot of beans.

adguy2007's picture
Activity Score 28

You need the headline if you want to communicate that kids shouldn't have adult hair. Without it, they just have bad hair.

petek's picture
Activity Score 1894

yes, viva la headline

salvarredy's picture
Activity Score 354

I Love the three pictures, an like very much the Idea,
but most I love the pictures



capywriter's picture
Activity Score 5509

even for adults these haircuts are not quite fancy...

huzyisundead's picture
Activity Score 107

If you take away the picture, the communications would still be clear. But the ads will be more boring. So maybe the fault is in the idea. I think great ads are those that are stripped to its bare essentials, but are still memorable while communicating the message.

VioletYoshi's picture

ROFLOL! That kid looks like my dad when he was young!