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Beaners: Anchorman
Kids shouldn’t have adult hair.
Advertising Agency: Trigger Communications, Canada
Creative Director: Patrick Doyle
Art Directors: Sabrina Kaun, Todd Blevins
Copywriter: David Giovando
Photographer: Jason Stang
Published: March 2008
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why???
First of all, you don't need the headline. The visual alone should be enough to show how ridiculous a child with an adult hairstyle looks.
Then again, this visual doesn't really look very ridiculous. Neither does the girl with big hair. And the kid with the comb-over just looks like an adult with a comb-over.
So maybe it's the problem with the idea.
i beg to differ.
you'd need something to pay off the idea. a new tag perhaps.
Disagree.
You lose that headline and it would be unclear.
I agree that the headline is see say. The visuals are a lot of fun.
If it didn't have the line, you'd think beaners was responsible for the bad hair day.
Old insight.
I think this child looks too much like the other little boy. Why not grab a blonder child and give him the trump.
in the states "beaners" is a very derogatory term for mexicans. i guess it's not the case in canada.
The line is weak.
As a Canadian I've never heard of that term. I think they are using it in relationship to BEANIE.. which is a hat that has a pin-wheel on the top - like in the logo. Nothing here I'm sure was meant to offend.
no no. it wasn't meant to offend at all. cananda doesn't get much immigration from mexico.
we have beanies here, too...the hats.
just thought it was sorta ironic, as in the states i can't imagine they're be a store with that name.
it's based on the stereotype that mexicans eat a lot of beans.
You need the headline if you want to communicate that kids shouldn't have adult hair. Without it, they just have bad hair.
yes, viva la headline
I Love the three pictures, an like very much the Idea,
but most I love the pictures
Congrats!
SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva
even for adults these haircuts are not quite fancy...
If you take away the picture, the communications would still be clear. But the ads will be more boring. So maybe the fault is in the idea. I think great ads are those that are stripped to its bare essentials, but are still memorable while communicating the message.