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Really long straw

Published/Aired: 
March 2008
Description: 

Print advertisment created by Sir J.J. Institute of Applied Art, India for Beanbag, within the category: House, Garden.

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Art Director: Ganesh Nayak
Copywriters: Chintan Ruparel, Tanmay Bhat

Comments (6)

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sold's picture
sold
Activity Score 3305

what is the product? beanbag? what is this?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

Bean bag chairs are a popular form of furniture made of fabric and filled with small chunks of styrofoam or PVC pellets. They were hugely popular as mod furniture during the late 1960s and early 1970s; their popularity resumed in the mid 1990s, as companies began selling chairs filled with shredded polyurethane foam, charging a premium for the extra comfort this can provide. Bean bag chairs are known to bean bag enthusiasts by many names, such as "Physics Bag" or "Oversized Sac".

hope u get it now. google it under 'images' to see how it looks.

~ old habits die hard, older ones never do ~

sold's picture
sold
Activity Score 3305

yes, i got it, thanks a lot.
good campaign by the way.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

thank you...

~ old habits die hard, older ones never do ~

JAGGY's picture
JAGGY
Activity Score 1382

i like this one the most.
Copywriter, TBWA

Jaggy, MICA Ahmedabad

Misha Rao's picture
Misha Rao
Activity Score 12

I remember seeing this campaign at the J.J. exhibition and i had loved the copy...It won at the Cag awards too...great work!
Waiting to see the entire campaign here

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