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Beanbag: Really long straw

Beanbag: Really long straw
Your rating: None Average: 8.6 (51 votes)

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Art Director: Ganesh Nayak
Copywriters: Chintan Ruparel, Tanmay Bhat

Comments

sold's picture 2341 pencils
sold | Mon, 2008-03-10 16:21

what is the product? beanbag? what is this?

chintan ruparel's picture 1518 pencils
chintan ruparel | Tue, 2008-03-11 03:22

Bean bag chairs are a popular form of furniture made of fabric and filled with small chunks of styrofoam or PVC pellets. They were hugely popular as mod furniture during the late 1960s and early 1970s; their popularity resumed in the mid 1990s, as companies began selling chairs filled with shredded polyurethane foam, charging a premium for the extra comfort this can provide. Bean bag chairs are known to bean bag enthusiasts by many names, such as "Physics Bag" or "Oversized Sac".

hope u get it now. google it under 'images' to see how it looks.

~ old habits die hard, older ones never do ~

sold's picture 2341 pencils
sold | Tue, 2008-03-11 14:44

yes, i got it, thanks a lot.
good campaign by the way.

chintan ruparel's picture 1518 pencils
chintan ruparel | Wed, 2008-03-12 00:20

thank you...

~ old habits die hard, older ones never do ~

JAGGY's picture 1396 pencils
JAGGY | Tue, 2008-03-11 02:48

i like this one the most.
Copywriter, TBWA

Jaggy, MICA Ahmedabad

chadisenberg's picture 2 pencils
chadisenberg | Sat, 2008-04-12 06:55

Many beanbags is adorable, but it does need more bean bag filling, which looks easy enough to do, but for the price they really should change the way it is made, some are overpriced.

Misha Rao's picture 2 pencils
Misha Rao | Mon, 2009-09-07 00:02

I remember seeing this campaign at the J.J. exhibition and i had loved the copy...It won at the Cag awards too...great work!
Waiting to see the entire campaign here

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