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Beanbag: Really long straw

Beanbag: Really long straw
Your rating: None Average: 8.6 (53 votes)

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Art Director: Ganesh Nayak
Copywriters: Chintan Ruparel, Tanmay Bhat

7 Comments

sold's picture 2623 pencils

what is the product? beanbag? what is this?

chintan ruparel's picture 1516 pencils

Bean bag chairs are a popular form of furniture made of fabric and filled with small chunks of styrofoam or PVC pellets. They were hugely popular as mod furniture during the late 1960s and early 1970s; their popularity resumed in the mid 1990s, as companies began selling chairs filled with shredded polyurethane foam, charging a premium for the extra comfort this can provide. Bean bag chairs are known to bean bag enthusiasts by many names, such as "Physics Bag" or "Oversized Sac".

hope u get it now. google it under 'images' to see how it looks.

~ old habits die hard, older ones never do ~

sold's picture 2623 pencils

yes, i got it, thanks a lot.
good campaign by the way.

chintan ruparel's picture 1516 pencils

thank you...

~ old habits die hard, older ones never do ~

JAGGY's picture 1388 pencils

i like this one the most.
Copywriter, TBWA

Jaggy, MICA Ahmedabad

chadisenberg's picture 2 pencils

Many beanbags is adorable, but it does need more bean bag filling, which looks easy enough to do, but for the price they really should change the way it is made, some are overpriced.

Misha Rao's picture 12 pencils

I remember seeing this campaign at the J.J. exhibition and i had loved the copy...It won at the Cag awards too...great work!
Waiting to see the entire campaign here

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