Beanbag: Really long straw

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Art Director: Ganesh Nayak
Copywriters: Chintan Ruparel, Tanmay Bhat

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6 comments

2627 pencils

soldMonday, March 10, 2008 - 17:21

what is the product? beanbag? what is this?

1516 pencils

chintan ruparelTuesday, March 11, 2008 - 04:22

Bean bag chairs are a popular form of furniture made of fabric and filled with small chunks of styrofoam or PVC pellets. They were hugely popular as mod furniture during the late 1960s and early 1970s; their popularity resumed in the mid 1990s, as companies began selling chairs filled with shredded polyurethane foam, charging a premium for the extra comfort this can provide. Bean bag chairs are known to bean bag enthusiasts by many names, such as "Physics Bag" or "Oversized Sac".

hope u get it now. google it under 'images' to see how it looks.

~ old habits die hard, older ones never do ~

2627 pencils

soldTuesday, March 11, 2008 - 15:44

yes, i got it, thanks a lot.
good campaign by the way.

1516 pencils

chintan ruparelWednesday, March 12, 2008 - 01:20

thank you...

~ old habits die hard, older ones never do ~

1382 pencils

JAGGYTuesday, March 11, 2008 - 03:48

i like this one the most.
Copywriter, TBWA

Jaggy, MICA Ahmedabad

12 pencils

Misha RaoMonday, September 7, 2009 - 01:02

I remember seeing this campaign at the J.J. exhibition and i had loved the copy...It won at the Cag awards too...great work!
Waiting to see the entire campaign here

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