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Published/Aired: 
April 2008
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Description: 
Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Art Director: Ganesh Nayak
Copywriters: Chintan Ruparel, Tanmay Bhat

Comments (4)

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simon.gross's picture
simon.gross
541 Activity Scores

I like the line "get lazy." I like the look and feel of the ads. I hate that I have to wade through acres of boring copy to get it.

If you made the visual work a bit harder you could get rid of the copy altogether and just keep the line, which is lovely. That way I could get it straight away.

Why say it when you can show it? You could retain the same visual style, just make the art communicate better. Instructional, maybe. Dashed lines and arrows. That sort of thing.

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