Beam Global / DYC: Peace N' Roses
Rock 'N' Roll wouldn't be the same without whisky.
Advertising Agency: Publicis Dialog Spain, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriters: Alfonso Cuenca, Vanessa Vendrell
Chief Creative Officer: Arturo López
Published: November 2009
13 Comments
Awesome campaign, and very true too. Without whiskey, "sex, drugs and rock n roll" would be "hand-holding, coffee and Gregorian Chant".
Actually, come to think of it, my second sentence above would be a great line for this campaign.
but very bad executed - the typography doesn`t fit together
one should not take life so seriously - as one will not come out of it alive.
AGREE!
"Bright ideas bring better results"
would be much funnier if it was shot real with sissy-rockers, just with the bandlogo its lame
Enjoyed the ads responsibly. Without drugs, beer... and strong coffee. What's this DYC whiskey about?
Tuyo Jydtep
GNR ~Appetite For Destruction
NICE~~
niceeee
totally agree about the quality difference, they seem to have used a low resolution picture from the internet.
Message seems misunderstanding..
Is it promoting DYC?
Or sponsored by DYC to wish Happy Birthday to Rolling Stones?
Or are they insulting the band name? Peace & Roses [Guns N' Roses], Love Pistol [Sex Pistol], Public Friend [Public Enemy]?
yes, it`s so true & it rocks!
excelent!
the whole idea of changing band names to its lesser version has been done a thousand times before. Its an overused resource.
Also, if you're selling whisky as if it makes me angry and/or violent... do I really want to consume this product?