Beam Global / DYC: Peace N' Roses

Rock 'N' Roll wouldn't be the same without whisky.

Advertising Agency: Publicis Dialog Spain, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriters: Alfonso Cuenca, Vanessa Vendrell
Chief Creative Officer: Arturo López
Published: November 2009

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AmOgodzzz's picture
826 pencils

Awesome campaign, and very true too. Without whiskey, "sex, drugs and rock n roll" would be "hand-holding, coffee and Gregorian Chant".

AmOgodzzz's picture
826 pencils

Actually, come to think of it, my second sentence above would be a great line for this campaign.

slowrider's picture
648 pencils

but very bad executed - the typography doesn`t fit together

one should not take life so seriously - as one will not come out of it alive.

WillyLatasa's picture
616 pencils


"Bright ideas bring better results"

beingofageoldgrace's picture
335 pencils

would be much funnier if it was shot real with sissy-rockers, just with the bandlogo its lame

Grrrr's picture
1951 pencils

Enjoyed the ads responsibly. Without drugs, beer... and strong coffee. What's this DYC whiskey about?

rockfive's picture
44 pencils

GNR ~Appetite For Destruction

Cheloveco's picture
54 pencils


Tommy G.'s picture
Tommy G.
897 pencils

totally agree about the quality difference, they seem to have used a low resolution picture from the internet.

JordacheWee's picture
8 pencils

Message seems misunderstanding..
Is it promoting DYC?
Or sponsored by DYC to wish Happy Birthday to Rolling Stones?
Or are they insulting the band name? Peace & Roses [Guns N' Roses], Love Pistol [Sex Pistol], Public Friend [Public Enemy]?

ralphstieber's picture
136 pencils

yes, it`s so true & it rocks!

Limia From Hell's picture
Limia From Hell
66 pencils


nemesis's picture
761 pencils

the whole idea of changing band names to its lesser version has been done a thousand times before. Its an overused resource.

Also, if you're selling whisky as if it makes me angry and/or violent... do I really want to consume this product?

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