Beach Park: Soul
You can't wash your soul without getting wet.
Summer at Beach Park. Because we're made of water.
Advertising Agency: Verve Comunicação, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Leonardo Gonçalves
Copywriter: Leonardo Gonçalves
Illustrator: Adelmo Barreira
Photographer: Falcão Jr.
Published: December 2007


13 Comments
the brazilian gods are back in action
--
Everartz
| Everartz |
I don't know.. but I don't like when the idea is build arrowed filters.
Reminds me of: http://adsoftheworld.com/media/print/ipanema_gisele_bundchen_g2b_sanda...
Except that the ones with Gisele were wayyyy better!
What can i say,guys....
The visuals are badly done, or so awkward that they are not pleasant on the eye. The copy is very awkward and clumsy aswell. Lets not mistake technical mediocrity with good print advertising. Just because it's from Brazil doesn't automatically make it good.
this one is ok
I love the effect
www.hkstudiosinc.com
nice art... pooooor idea!
"the art director says: whatever I say"
to me this looks creepy!!!
all a bit too filtered and photoshop for me?
dopey smiles.
dopey smiles.
Looks like a lot of hard work on an average idea.