Advertisement

Beach

Published/Aired: 
September 2007
Description: 

The new TRX 420.
Have more fun.
Honda. Best on earth.

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Pablo Carrera, Diego Fernandez Brun
Copywriters: Alexis Alvarez, Hernan Kritzer
Illustrator: Zoom Desarrollos Digitales

Comments (16)

Log in or register to post comments

Highest Rated

nirmalranganathan's picture
nirmalranganathan
Activity Score 142

The scene doesn't look like a beach... It looks like a tornado / maelstrom... The copy should have been TRX 420... The machine that weathers the weather, or something like that...

ECUADOR's picture
ECUADOR
Activity Score 42

Muy buena dirección de arte

>>>> That's not an ad. THIS is an ad

Rog's picture
Rog
Activity Score 6082

Non beuna direccion de tagline, Esteban.

>>>> That's not an ad. THIS is an ad.

vampiro's picture
vampiro

Si porque idea y concepto ¡NADA!!!!

stereodeluxe's picture
stereodeluxe
Activity Score 176

well. then i guess ur still lookin at the thumbnail amigo.

stereodeluxe's picture
stereodeluxe
Activity Score 176

well. then i guess ur still lookin at the thumbnail amigo.

stereodeluxe's picture
stereodeluxe
Activity Score 176

reply was meant for ECUADOR.

Spanky's picture
Spanky
Activity Score 4899

kind of a false premise in my opinion. i'll never say to myself, "would i rather play a crossword puzzle, or spend $6,000 on an ATV."

Rog's picture
Rog
Activity Score 6082

Feels like more and more campaigns are briefed, written and finished without getting of a Mac.
Naff.

>>>> That's not an ad. THIS is an ad.

griffin7's picture
griffin7
Activity Score 76

Of all the exciting opportunities a product like this offers and they went with THAT. Sheesh!

nirmalranganathan's picture
nirmalranganathan
Activity Score 142

The scene doesn't look like a beach... It looks like a tornado / maelstrom... The copy should have been TRX 420... The machine that weathers the weather, or something like that...

hovsep's picture
hovsep
Activity Score 33

Hi Ivan,
Have you ever considered giving awards or voting for awards, Awards of the World!!!
Considering the amount of traffic and the quality of the ads, that should be fun, no?

Hovsep

elmikel's picture
elmikel
Activity Score 1147

I like the art direction but the concept is a bit lame...

Jiki's picture
Jiki

i agree with elmikel

ECUADOR's picture
ECUADOR
Activity Score 42

Si no les gusta que pena pero la dirección es buena.

>>>> That's not an ad. THIS is an ad

-ve critic's picture
-ve critic

Copywriter needs a smoke... or a bath

Guest's picture
Guest

excelente resolución y arte saludos a javier mengoni
www.duplantinia.blogspot.com
www.adsmediap.blogspot.com

Advertisement