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Be there first

Published/Aired: 
December 2007
Description: 

Be there first. The GL 500 with 388 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator / Graphics: Eva Jordan
Photographer: Vienna Paint
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Wood Carving: Toni Baur

Comments (16)

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Highest Rated

dotunbello's picture
dotunbello
Activity Score 148

super cool!

FlyingDogs's picture
FlyingDogs
Activity Score 968

Killer!

but_why's picture
but_why
Activity Score 280

Made me smile.

Bye's picture
Bye
Activity Score 1464

The execution is really nice, but the idea is old.

Tincho's picture
Tincho
Activity Score 1093

Hehehe.

o.m's picture
o.m
Activity Score 354

:)

ssguixi's picture
ssguixi
Activity Score 213

exactly

vurtomatic's picture
vurtomatic
Activity Score 364

The logo's position does look odd, and I don't know if the ad fits Mercedes' branding.

Brainsugar's picture
Brainsugar
Activity Score 1625

As this is a new agency for MercedesBenz, perhaps it is the new art direction...
but I think that they made this art direction specially for christmas: The Mercedes star "seems" to be the guiding star of the kings. Perhaps. I'm not sure.

rula's picture
rula
Activity Score 101

cool,
XD

xhp's picture
xhp
Activity Score 543

o m g ! They made it ! woot ! hahah :D nice , nice and nice

Zeus's picture
Zeus
Activity Score 906

FUNNY!!

sold's picture
sold
Activity Score 3305

the concept is old (remember that one with the guy on the stadium hours before the soccer game start), the execution is new.
the logo maybe on the other side would be better, or at the center, like the star that guide the guys to that place...

H.'s picture
H.
Activity Score 32

The logo is positioned such that it tells the story about who the guys are as in they followed the star to were Jesus was to be born being the three wise men at the same time serving the purpose of which car brand got them to the stables before the birth, talk about cutting a long story short. Elegant.

stereodeluxe's picture
stereodeluxe
Activity Score 176

the star- that MBs new Corporate Design. since 2007.
thets the only way its supposed to be used.

e-creativo's picture
e-creativo
Activity Score 12
dotunbello's picture
dotunbello
Activity Score 148

super cool!

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