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More love

Agency: 
Published/Aired: 
April 2009
4530
Description: 

Print advertisment created by Leo Burnett, France for Be Love, within the category: Health.

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Stephan Ferens
Art Directors / Copywriters: Eric Esculier, Stephane Santana
Illustrator: Simon Danaher
Typographer: Akatre
Other additional credits: Lionel Cassou, Claire sougy, Melina audoux

Comments (27)

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Guest's picture
Guest

Why do they look evil? It´s looking like a veneral disease, promoting love.

Agressive.

A nice image though.

john doe's picture
john doe
Activity Score 1571

agree. nice – but cupidos look a bit zombieesque...

Guest's picture
Guest

How can you not love this art direction?!

Well done :)

Guest's picture
Guest

I find it weird they didn't mention the 3d artist.
It's a 3d image. I don't think it's the art director who drew it.

Guest's picture
Guest

AIDS? THIS IS CONDOOOOOOOOOOOOOOM!!!

Guest's picture
Guest

Aids? THIS..IS..CONDOOOOM!!!

StarlaY's picture
StarlaY
Activity Score 310

nice layout.
“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

cupids are all pretty hot recently.
even on this site there were few campaigns.

Chapulin Colorado's picture
Chapulin Colorado
Activity Score 150

Que feos cupidos

- Más vale pájaro en mano que lamentar.

kai539's picture
kai539
Activity Score 244

agreed with the nice image and layout
but colour is weird,wouldn't it be better if it's colourful
the facial expression of the cupids
looked fierce

Rammal's picture
Rammal
Activity Score 43

Impressive but they don't look cute anymore!

maxwell

Guest's picture
Guest

i feel it is weird, evil . no "more love" , like hell need "more love". Tera

gmint7's picture
gmint7
Activity Score 2683

:::J:::

more like "more hate"

:::J:::

Guest's picture
Guest

good work Eric&Steph.
B.

Guest's picture
Guest

<赤壁>

Guest's picture
Guest

You have to know that this ad came out just after those "crapy" words told about aids by pope Benedict 16th... (for memory: "Condoms doesn't help prevent aids, on the contrary" said on a return flight from africa)

Tonits's picture
Tonits
Activity Score 349

Por un momento pensé que si fuera por los condones no tendríamos tanta pobreza en Africa. Es culpa del sepia.

Guest's picture
Guest

Chuckys
jeje

Guest's picture
Guest

If the main idea is "more attraction, more sex", I will agree that the sepia is not helping.

TRICKY's picture
TRICKY
Activity Score 3954

the return of the 3O_o cupid spartans

The man who stops advertising to save money is like the man who stops the clock to save time

samwanzer28's picture
samwanzer28
Activity Score 313

Cupids what is your profession?

LOVE! LOVE! LOVE!

theanc's picture
theanc
Activity Score 2783

Really damn good visual. Copy could be better though.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

I see Chucky.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Nice!

Guest's picture
Guest

MAKE WAR NOT LOVE.... or is it the other way...
or why not, mix them

insight_3j's picture
insight_3j
Activity Score 45

it is not relevant....

louie_wang's picture
louie_wang
Activity Score 160

great ! very nice!

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