Be fit: Hot-dog
Advertising Agency: ApexBBDO, San Salvador, El Salvador
Creative Director: Salvador Martinez
Art Directors: Salvador Martinez, José Antonio Flores
Illustrators: Salvador Maritnez, José Antonio Flores
Published: 2010
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24 comments
What is the brief? what is the brand?
i'm sure that you guys could have done so much better...
life is a playground
I love it lol. Fast food kills.
http://jackmancer.com/
http://twitter.com/jackmancer/
Nope, the hot dog isn't killing anyone.
And these aren't good - crap art, far too many steps to reach an understanding.
Me encanta!!!!
I love it
Ugly flat visuals and a Christmas cracker concept.
Nah.
like it
i do like it wonderfull!! make smile
When a wiener sucks, it's news, they say.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Like like like
is that an electric chair or the exercise machine?
is that an electric chair or the exercise machine?
maybe its a mix of both - an electric chair & an exercise machine. the underlying message cud b dat u burn dose xtra calories u get from fast food in the Befit gym. cud b much better wit a witty copy 2 support it.
strange! all people who likes this ad are GUESTS!! strange!
:)
Everybody is creative, be yourself.
I love hot dogs, but I don't love this ad.
Really ugly visual, confusing too, a mixture between electric chair and a pec dec machine.
Lee, you're moving me toward one star. It is ugly.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
You're more than welcome Bill. How 'bout that stiff drink in a sleezy bar, somewhere in Europe with Curious Pencil?
I'm there.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
It's an interesting concept with great illustration. But I feel like they tried squeezing two ideas into one. It would be much stronger if the hotdog was either exercising (burning the calories you get from junk food) or getting electrocuted (kill the bad food). Not both.
http://twitter.com/#!/Chelsey_Homan
What a mess. Hot dog meets an electric chair crossed with a pec fly machine and the take away is what?
That hotdog looks juicy. I want one. Guess that means the ad fails?
Confusing!
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