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Pillow

Agency: 
Published/Aired: 
April 2012
Description: 

Get slimmer.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Executive Creative Director: Idil Akoglu
Creative Director: Guven Haktanir
Art Director: Erkan Kaya
Copywriters: Ilker Dagli, Sezgin Rizaoglu
Photographer: Nejat Talas

Comments (26)

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Highest Rated

peshawa.sofi's picture
peshawa.sofi
Activity Score 207

people won't understand this, but nice art direction.

mltn's picture
mltn
Activity Score 69

Esta muy larga la vuelta

spears ava's picture
spears ava
Activity Score 206

;DD

ItMatters's picture
ItMatters
Activity Score 2167

Pretty interesting insight.

alisilao's picture
alisilao
Activity Score 37

Witty.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

nicely done. I liked it

Love creating ads..

pez's picture
pez
Activity Score 1802

I needed a long time to understand this and then didn't find it that intresting... C'mon!...

gissmo5's picture
gissmo5
Activity Score 6

i don't get it!? whats funny about that?

gioborde's picture
gioborde
Activity Score 1387

, I imagine its the extra clothing you take from your dress after you lose weight (?), Bit difficult to understand

GiBo

certaintly's picture
certaintly
Activity Score 3994

i think it would be better + easier to understand if the pattern (or even the fabric) was something exclusive/iconic to a dress yet foreign/awkward to a couch pillow

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I kinda agree. This one was way too subtle for my taste.

VampAd's picture
VampAd
Activity Score 1151

C'monnn

Thomas Ferdinand's picture
Thomas Ferdinand
Activity Score 86

cool

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Ads for ad-people. The average consumer will never decipher what's happening in this ad.

metis's picture
metis
Activity Score 413

To long to decipher for a non-awards judge I's think, nice once you get it, if you do.

sumit98207's picture
sumit98207
Activity Score 58

basically a gr8 shoot

sergeo_syd's picture
sergeo_syd
Activity Score 595

I don't get it, but it looks nice.

http://edictive.com - Film Production Management

bate_palmas's picture
bate_palmas
Activity Score 1479

Meh. I dont see what the big deal is.

bohemian's picture
bohemian
Activity Score 44

nothing

maish.d9's picture
maish.d9
Activity Score 26

super cool.... !!!

nemesis's picture
nemesis
Activity Score 765

not a bad idea, but not effective... people won't stare at it for so long trying to get what's going on here.

zebraxas's picture
zebraxas
Activity Score 88

i hate the message "get slimmer be better" ? advertisers with crap in their heads... though bad idea, too difficult to understand

CreativeNinja's picture
CreativeNinja
Activity Score 133

Sí muy larga la vuelta, sobre todo la del perro. Cuando finalmente se logra descifrar no es tan sorprendente. Buena fotografía.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Wow .. thats so subtle.
Too subtle, as much as i like clever ad's I think that'll miss the target audience.

LittleJoe's picture
LittleJoe
Activity Score 345

I don't like so much the copy, but the visual idea is great!

LittleJoe's picture
LittleJoe
Activity Score 345

I don't like so much the copy, but the visual idea is great!

peshawa.sofi's picture
peshawa.sofi
Activity Score 207

people won't understand this, but nice art direction.

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