11 comments

ivan's picture
ivan

Great campaign. I'd love to know the rationale from the art director why he had to change the bolts on the different executions, but keep everything else.

Ivan Raszl, admin of AotW

chippery's picture
chippery
94 pencils

When you make an argument for good ads, you should demonstrate with brilliance. This doesn't - in my opinion. I want to like them more, but I can't. I'm curious to see further comments, having read Ivan's.
6.8 crinkle cut.

mikelite's picture
mikelite
1031 pencils

I think, if they got a copywriter to help out on these, they'd be brilliant!

MADE in the USA's picture
MADE in the USA
434 pencils

The art direction is fine, If someone feels personal motivation or inspiration from “these” and wants them in their office That’s great.

As an employer I wouldn’t want them in public areas. As this site has proven daily, opinions about Likes, dislikes, ways of direction and motivation certainly vary.
I think they have that “ A busy worker is a happy worker!”. Vibe.

ivan's picture
ivan

The idea is simple. If you had a good ad, you'd not need to keep showing it to people so they remember it, like they do with fmcg products on tv. They could get away by showing it just one on superbowl, like Apple's 1984 commercial. This ad above gives an insight to this fact and therefore demonstrates well the benefit of good advertising over average.

Ivan Raszl, admin of AotW

MADE in the USA's picture
MADE in the USA
434 pencils

Hello Ivan, I have a question for you as well. While I get the copy on the three, other than office material, I’m not sure what the application is.

ivan's picture
ivan

Maybe to advertise the agency who created it on ad blogs, like this one.

Ivan Raszl, admin of AotW

MADE in the USA's picture
MADE in the USA
434 pencils

Thanks Ivan, Have a Great Week>>

bdragule's picture
bdragule
24 pencils

1) This ad has the audacity to critique bad ads and be itself mediocre and confusing at the same time.
2) Confusing, because it doesn't make any sense anyway. If this was true, then why do we end up seeing all the great ads over and over? Both good and bad ads get aired or printed just as much as their budget allows.

checart's picture
checart
8 pencils

very good copy, and a very good message

skinweazel's picture
skinweazel
6 pencils

Confusing art direction, confusing copy... could be the translation, but the strap is just cobblers, you can say the same about anything... "theres nothing bad about disease as long as it's a good disease". What are they suggesting is good???

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