BCF: Scared Fish, 3
10% off fish finders. BCF
Advertising Agency: SapientNitro, Australia
Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriter: Jon Pickersgill
Agency Producer: Melissa Ashman
Photographer: Erik Williamson
Retoucher: Derek Leong
Accounts: Cassie Poiner, Glenn Price
