BCF: Scared Fish, 2

15% off lures. BCF

Advertising Agency: SapientNitro, Australia
Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriter: Jon Pickersgill
Agency Producer: Melissa Ashman
Photographer: Erik Williamson
Retoucher: Derek Leong
Accounts: Cassie Poiner, Glenn Price

3 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Fun little campaign. Smart idea for print.

The Jobless Writer
Will Think for Salary

ragazzi's picture
ragazzi
126 pencils

Obvious solution. Great photography / retouching though.

ankitadv's picture
ankitadv
826 pencils

good

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