When Bull beats Bear. Examining the consumer shift and inherent opportunities of a changing market.

The Vision Conference is the largest event of the year for the BC chapter of the AMA. This year's topic focuses on the opportunities of a changing market, and how brands can find success when “Bull beats Bear”.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Alan Russel
Art Director: Leah Moy
Copywriter: Geoff Dawson
Photographer: Paul Lang, The Orange Apple
Additional credits: Evelyn Lee, Laura Reitenbach
Published: March 2010


atb2005's picture
13567 pencils

This one's not easy to get unless you know the terms "bull market" and "bear market" (financial terms). Love it; whoever came up with the idea is a genius.

Shawali's picture
8433 pencils

Thanks for this comment, buddy. I was going through this campaign with the fear that I wouldn't get it at the end... Now, I have no clue what "bull and bear market" are, but thanks to you, I know they exist. =)

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atb2005's picture
13567 pencils

You made me laugh. :-)

Bull market means confidence, optimism (especially in anticipation of future capital gains); Bear market, on the other hand, means transition from high optimism to widespread (investor) fear, pessimism, etc.

I think the copy here supports the idea that Bull beats Bear. It mentions (inherent) opportunities. I associate opportunities with optimism. This is my take on the campaign.

Marlus Lau's picture
Marlus Lau
1808 pencils

yeah, thank you for the explanation. I had not understand it too.

Adaddicted's picture
3435 pencils

They already knew it and given a short description.
Good ones, its got an exceptional view!


Inesita's picture
65 pencils

Uhm, I think it's pretty safe to assume that the target audience does know the terms. And the people who don't? Well, maybe they're not as interesting to the client.

harobike123's picture
22 pencils

Violent, but I like it!

xcreativity's picture
2374 pencils

ahaha hardcore

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