BCAA Life Insurance: Todd

How would they get by without you?

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Joel Arbez
Copywriter: David Giovando
Photographer: Philip Jarmain
Published: July 2009

11 comments

wearmysocks's picture
wearmysocks
1085 pencils

Cute, but I want my life insurance supplier to make me feel secure, not warm and fuzzy.

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Energizer Bunny arrested, charged with battery.

Guest's picture
Guest

Okay

silvi's picture
silvi
4172 pencils

No es una idea super creativa pero la imagen es muy tierna y te hace pensar en tus hijos.

Guest's picture
Guest

This crosses so many wires, it's garbled. Not much for a payoff either.

GX's picture
GX
146 pencils

mmm interesting

Guest's picture
Guest

It's a nice idea.
Only the Banner is to professional. It had to be drawn by the kid.

Guest's picture
Guest

Not that good. Rethink might want to stick to doing pro bono work.

Guest's picture
Guest

Nice idea, but the photoshop work, is....mmmmmm...the back cars have no shadows, looks wired

adaddiction's picture
adaddiction
38 pencils

Cant believe Rethink is producing an idea with such a terrible photoshop retouch.

rolling.stone's picture
rolling.stone
2740 pencils

cute baby

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~ Quite obviously, I have gathered no moss ! ~

Blashyrkh's picture
Blashyrkh
32701 pencils

Nice one but the cabrio-offroad-mercedes-whatever is photoshoped badly.

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