How would they get by without you?
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Joel Arbez
Copywriter: David Giovando
Photographer: Philip Jarmain
Published: July 2009
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25 Comments
I like this. It made me smile.
It is a generic proposition, but is a charming execution that I believe will appeal to parents. I like that it encourages you to think about the question without using overt scare tactics. And that it uses humour in an ad about a serious subject - death, but does so with a light touch, avoiding bad taste.
nice !
7/10
radical
this is so sad. I don't like touching the scares in the commercial.
The fear shouldn't be the Reason To Buy.
I love it! :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
:)))))
" Screw you guys! I'm going home "
Where's the ad with the mum on a street corner? Cos that would happen before this.
Doin' it for the points
U wanna know? just get in the taxi.
I don't like the line.
------------------------------------
Energizer Bunny arrested, charged with battery.
Awesome.
niños y animales. Siempre llaman la atención en publicidad.
Great execution and insight. Would make me stop and take another look at this.
http://dearadvertisin.blogspot.com/
Again, really bad compositing (note the lack of reflections in the glass doors). Feels like a last minute award show entry to appease one of your junior teams...am I wrong?
sweet
cool
The idea is just okay, I find the Art direction very plain.
sohai idea
No big deal here and it proves once again that insurance communication hasn't been able to get out of the spiral. The visuals in this series are interesting but copy poured cold water on it.
it's actually a nicely realized concept; the problem is that it sells life insurance in general, but does not sell life insurance from _BCAA_, their actual _client_.
Are you talking about a competitive advantage? Are you one of those people? Put in a special rate or return that's best in the market? Are you saying this will make the idea better?
Advertising for insurance is very hard, and the competitive advantages from one to the other is minimal at best. I'm all for bringing to light any competitive advantage, but c'mon.
The _idea_ in the end to sell _life_ insurance is _nice_.
It´s so offensive. I don´t think that be a taxi draiver is a reason to feel shame. Provably works with parents but is un respectfull
So so idea. Lazy art direction
But your parents even if he is a taxi driver, would want that his kids become the gratest person alive, of course.
so, me likei
cool
hmmm
cool
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