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67 comments

SeanMartin's picture
SeanMartin

Well, that certainly makes the point loud and clear.

sneakyhands's picture
sneakyhands
1857 pencils

nice line.

Ucedaparker's picture
Ucedaparker
32 pencils

Great. Nice and easy.

bluefish's picture
bluefish
74 pencils

That made me laugh out loud, but I guess that is because I quit smoking :)))
Great job!

daydream's picture
daydream
21 pencils

i saw this ad a year ago and i still think about it all the time. great line.

Goblin's picture
Goblin
407 pencils

This is what i'm calling an ad!
________
www.multimedia-stock.com

Martijn's picture
Martijn
1900 pencils

Wow, cool line!

theoneandtheother's picture
theoneandtheother
113 pencils

this line is just perfect. fantastic job. love it

Blue Koala's picture
Blue Koala
199 pencils

simple, clever
----------------
Just an opinion.

----------------
Just an opinion.

Olafski001's picture
Olafski001
1195 pencils

that is a damn damn damn good line
me jealous now
well done paul

esteb's picture
esteb
673 pencils

Gold Lion a few years ago, but still great.

How_Addy's picture
How_Addy
66 pencils

A copywriter at his best.
Well done.

CGilb09's picture
CGilb09
572 pencils

Great writing. I'm envious.

Tweet tweet: @ThisAbility

keddy's picture
keddy
134 pencils

Simplicity at it's best!

hard_core's picture
hard_core
146 pencils

great job. I hate when someone does this. It makes me feel like an idiot. Super simple communicates everything and is effective. Great job! Did the client buy it?

j4son's picture
j4son
266 pencils

great copyline.I quit

bill bernbach junior's picture
bill bernbach junior
7 pencils

'yes, very good'

When the word gives you lemons, make volkswagens

RM's picture
RM
419 pencils

Jeez and the art directors (why are there two if any at all?) take more credit than the writer!

Great ad

Adnomist's picture
Adnomist
51 pencils

Smoking hot

h..m.mmmmm

shahidali's picture
shahidali
4063 pencils

hats off!

shahid

stitchy's picture
stitchy
779 pencils

i ve never seen any ad with such great feedback...
great line...

Mukesh's picture
Mukesh
202 pencils

great. I find it as simple, clear and effective as the Economist "I never read the economist" ad!

Mukesh Lekhwani

sparky's picture
sparky
454 pencils

i really like it. my art director hates it.

whitespace's picture
whitespace
1953 pencils

he smokes, right? :D

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

verrrrrrrrrry goooooooooood

liar's picture
liar
386 pencils

excellent. simplicity at its best.

hornet6868's picture
hornet6868
4 pencils

it's nice, but a bit too similar to that ad done years ago... can't find it but it's a headline driven ad that says (something like this)

"Cancer cures smoking"

can anyone find it?

Wordnerd's picture
Wordnerd
6662 pencils

hah! great line (and who did it? 2 Art directors, no copywriter?)

Nolan's picture
Nolan
189 pencils

Delicious copy. Love it.

@ Wordnerd:
Creative director is the copywriter ;-)

Wordnerd's picture
Wordnerd
6662 pencils

oh, right! thanks. Go, Paul!
(but still: 2 Art directors for this?)

Andy-B's picture
Andy-B
280 pencils

hahahahhahahahhahahha. lol
Funny, I like......
ahahhahahahahhahahahahah

Andy-B's picture
Andy-B
280 pencils

It's true when they say:
"In Advertising, Less is More" (Simplicity)
Very nice

smilepig's picture
smilepig
254 pencils

very clever gooood

Kateter's picture
Kateter
2020 pencils

great.

snolet's picture
snolet
104 pencils

Done.

(of course, not. I'm just a jealous guy)(I should say WELL DONE)

matks's picture
matks
475 pencils

Great job. I thought there was nothing after "cancer cures smoking", but I was wrong.

Zeus's picture
Zeus
912 pencils

precise and concise...GREAT COPY!!

luisrivera11's picture
luisrivera11
469 pencils

cannes

vvhisky's picture
vvhisky
116 pencils

yeah yeah good.. but no thanks, i like smoking

CGilb09's picture
CGilb09
572 pencils

I liked it too. But hey, as long as you plan on continuing, at least everyone will already have their crying out of the way before your funeral.

Tweet tweet: @ThisAbility

virtualplaydoh's picture
virtualplaydoh
252 pencils

SMART. With a little bit of smart ass. Nice anti-smoking combo.

heterogeneous's picture
heterogeneous
32 pencils

great love it

Creative Director

dlusion's picture
dlusion
55 pencils

It's in your face and I like it. Bang on.

adguy2007's picture
adguy2007
28 pencils

Brilliant... but why did it require two art directors?

vaoleo's picture
vaoleo
81 pencils

Good Copy, great Idea

floydeepurple's picture
floydeepurple
349 pencils

This is a masterpiece copy (and ad).

patUDAY's picture
patUDAY
436 pencils

UDAYpatwardhan@09820654722 CD
Very well done. The simplicity is the best. And great copy.

UDAYpatwardhan@+91 22 98206 54722

second_creator's picture
second_creator
754 pencils

jealous!

copywriter

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

an AD!!!!!!!!!!!

Jeff

Guest commenter's picture
Guest commenter

Muy buen copy , me deja mucho para pensar.

Guest commenter's picture
Guest commenter

Gold.

parinaz's picture
parinaz

wow so simple but tells the whole story...

wickedtintin's picture
wickedtintin
23 pencils
Boas ideas's picture
Boas ideas
217 pencils

Increible copy! dios!!!!! me rompio la cabeza

iswanda82's picture
iswanda82
346 pencils

OMG..... i definetely quit now!!!

iswanda82's picture
iswanda82
346 pencils

once a year there always gold-winning copy ad.... and this year it happens to be this one

monika burns's picture
monika burns

let's learn how to write a copy...........

awesome!

pencyl eye's picture
pencyl eye

WOw, this is sweet.

Guest commenter's picture
Guest commenter

WOW!!!! simply wow

rsan00's picture
rsan00
33 pencils

toooooo good

Guest's picture
Guest

When I read that line, I almost quit... writing!
It deserves a new page in the Copy Book. Brilliant!

Guest's picture
Guest

When I read that line, I almost quit... writing!
It deserves a new page in the Copy Book. Brilliant!

Guest's picture
Guest

I never saw such an awesome response for an ad. That itself shows..That's it!

flurl's picture
flurl
97 pencils

I don't want to be "that guy" but, really? A gold lion?

The line is undoubtedly cool, but is ultimately a rearrangement of 'smoking gives you lung cancer.' The same line that has tried and failed to achieve its goal, time and time again.

As a smoker, I recognise the cool play on words, then move on with my life. It doesn't even make me think twice about quitting.

The truth campaign did much more for smoking than this will. Great copy, nonetheless. Everyone loves a pun.

Boxey's picture
Boxey
8885 pencils

One of my top three lines of all time. Love it!

iambusy's picture
iambusy
2219 pencils

can it bring action...

busy.

fourwd87's picture
fourwd87
148 pencils

it is surprising that one simple copy could be more effective than sophisticated artwork.
IDEA KILLS!

life is either, a daring adventure or nothing

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