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Comments (67)

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Highest Rated

fourwd87's picture
fourwd87
Activity Score 148

it is surprising that one simple copy could be more effective than sophisticated artwork.
IDEA KILLS!

life is either, a daring adventure or nothing

SeanMartin's picture
SeanMartin

Well, that certainly makes the point loud and clear.

sneakyhands's picture
sneakyhands
Activity Score 1857

nice line.

Ucedaparker's picture
Ucedaparker
Activity Score 32

Great. Nice and easy.

bluefish's picture
bluefish
Activity Score 74

That made me laugh out loud, but I guess that is because I quit smoking :)))
Great job!

daydream's picture
daydream
Activity Score 21

i saw this ad a year ago and i still think about it all the time. great line.

Goblin's picture
Goblin
Activity Score 410

This is what i'm calling an ad!
________
www.multimedia-stock.com

________

www.itonijesve.com

Martijn's picture
Martijn
Activity Score 1888

Wow, cool line!

theoneandtheother's picture
theoneandtheother
Activity Score 113

this line is just perfect. fantastic job. love it

Blue Koala's picture
Blue Koala
Activity Score 199

simple, clever
----------------
Just an opinion.

----------------
Just an opinion.

Olafski001's picture
Olafski001
Activity Score 1193

that is a damn damn damn good line
me jealous now
well done paul

esteb's picture
esteb
Activity Score 673

Gold Lion a few years ago, but still great.

How_Addy's picture
How_Addy
Activity Score 66

A copywriter at his best.
Well done.

CGilb09's picture
CGilb09
Activity Score 572

Great writing. I'm envious.

Tweet tweet: @ThisAbility

keddy's picture
keddy
Activity Score 134

Simplicity at it's best!

hard_core's picture
hard_core
Activity Score 146

great job. I hate when someone does this. It makes me feel like an idiot. Super simple communicates everything and is effective. Great job! Did the client buy it?

j4son's picture
j4son
Activity Score 266

great copyline.I quit

bill bernbach junior's picture
bill bernbach junior
Activity Score 7

'yes, very good'

When the word gives you lemons, make volkswagens

RM's picture
RM
Activity Score 419

Jeez and the art directors (why are there two if any at all?) take more credit than the writer!

Great ad

Adnomist's picture
Adnomist
Activity Score 51

Smoking hot

h..m.mmmmm

shahidali's picture
shahidali
Activity Score 4069

hats off!

shahid

stitchy's picture
stitchy
Activity Score 779

i ve never seen any ad with such great feedback...
great line...

Mukesh's picture
Mukesh
Activity Score 202

great. I find it as simple, clear and effective as the Economist "I never read the economist" ad!

Mukesh Lekhwani

sparky's picture
sparky
Activity Score 454

i really like it. my art director hates it.

whitespace's picture
whitespace
Activity Score 1953

he smokes, right? :D

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

verrrrrrrrrry goooooooooood

liar's picture
liar
Activity Score 384

excellent. simplicity at its best.

hornet6868's picture
hornet6868
Activity Score 4

it's nice, but a bit too similar to that ad done years ago... can't find it but it's a headline driven ad that says (something like this)

"Cancer cures smoking"

can anyone find it?

Wordnerd's picture
Wordnerd
Activity Score 6692

hah! great line (and who did it? 2 Art directors, no copywriter?)

Nolan's picture
Nolan
Activity Score 189

Delicious copy. Love it.

@ Wordnerd:
Creative director is the copywriter ;-)

Wordnerd's picture
Wordnerd
Activity Score 6692

oh, right! thanks. Go, Paul!
(but still: 2 Art directors for this?)

Andy-B's picture
Andy-B
Activity Score 280

hahahahhahahahhahahha. lol
Funny, I like......
ahahhahahahahhahahahahah

Andy-B's picture
Andy-B
Activity Score 280

It's true when they say:
"In Advertising, Less is More" (Simplicity)
Very nice

smilepig's picture
smilepig
Activity Score 254

very clever gooood

Kateter's picture
Kateter
Activity Score 2029

great.

snolet's picture
snolet
Activity Score 104

Done.

(of course, not. I'm just a jealous guy)(I should say WELL DONE)

matks's picture
matks
Activity Score 476

Great job. I thought there was nothing after "cancer cures smoking", but I was wrong.

Zeus's picture
Zeus
Activity Score 906

precise and concise...GREAT COPY!!

luisrivera11's picture
luisrivera11
Activity Score 469

cannes

vvhisky's picture
vvhisky
Activity Score 116

yeah yeah good.. but no thanks, i like smoking

CGilb09's picture
CGilb09
Activity Score 572

I liked it too. But hey, as long as you plan on continuing, at least everyone will already have their crying out of the way before your funeral.

Tweet tweet: @ThisAbility

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

SMART. With a little bit of smart ass. Nice anti-smoking combo.

heterogeneous's picture
heterogeneous
Activity Score 36

great love it

Creative Director

dlusion's picture
dlusion
Activity Score 55

It's in your face and I like it. Bang on.

adguy2007's picture
adguy2007
Activity Score 28

Brilliant... but why did it require two art directors?

vaoleo's picture
vaoleo
Activity Score 81

Good Copy, great Idea

floydeepurple's picture
floydeepurple
Activity Score 349

This is a masterpiece copy (and ad).

patUDAY's picture
patUDAY
Activity Score 436

UDAYpatwardhan@09820654722 CD
Very well done. The simplicity is the best. And great copy.

UDAYpatwardhan@+91 22 98206 54722

second_creator's picture
second_creator
Activity Score 754

jealous!

copywriter

jeff.emmanuel's picture
jeff.emmanuel
Activity Score 149

an AD!!!!!!!!!!!

Jeff

Guest commenter's picture
Guest commenter

Muy buen copy , me deja mucho para pensar.

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