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BC Lung Association: Info

BC Lung Association: Info
Your rating: None Average: 9.5 (97 votes)

Advertising Agency: TBWA\Vancouver, Canada
Creative Director / Copywriter: Paul Little
Art Directors: Angela Sung, John Williamson
Production: Julian Davis

Comments

SeanMartin's picture
Guest | Wed, 2008-09-17 08:33

Well, that certainly makes the point loud and clear.

Creative Nair's picture 143 pencils
Creative Nair | Tue, 2008-11-04 00:44

outstanding! no doubt about that.

sneakyhands's picture 1843 pencils
sneakyhands | Wed, 2008-09-17 08:33

nice line.

Ucedaparker's picture 32 pencils
Ucedaparker | Wed, 2008-09-17 08:34

Great. Nice and easy.

Good things happens to those who waits

bluefish's picture 76 pencils
bluefish | Wed, 2008-09-17 08:36

That made me laugh out loud, but I guess that is because I quit smoking :)))
Great job!

daydream's picture 21 pencils
daydream | Wed, 2008-09-17 09:21

i saw this ad a year ago and i still think about it all the time. great line.

0nurb's picture 631 pencils
0nurb | Wed, 2008-09-17 09:25

nice. very nice.

____________
Visit me and write a comment: Ad(dicted)

Goblin's picture 393 pencils
Goblin | Wed, 2008-09-17 09:32

This is what i'm calling an ad!
________
www.multimedia-stock.com

________
Free photos, vectors, 3d models, fonts...
www.multimedia-stock.com

Martijn's picture 494 pencils
Martijn | Wed, 2008-09-17 10:13

Wow, cool line!

theoneandtheother's picture 113 pencils
theoneandtheother | Wed, 2008-09-17 10:25

this line is just perfect. fantastic job. love it

Blue Koala's picture 156 pencils
Blue Koala | Wed, 2008-09-17 10:35

simple, clever
----------------
Just an opinion.

----------------
Just an opinion.

Olafski001's picture 991 pencils
Olafski001 | Wed, 2008-09-17 10:43

that is a damn damn damn good line
me jealous now
well done paul

esteb's picture 203 pencils
esteb | Wed, 2008-09-17 11:11

Gold Lion a few years ago, but still great.

How_Addy's picture 66 pencils
How_Addy | Wed, 2008-09-17 11:46

A copywriter at his best.
Well done.

CGilb09's picture 487 pencils
CGilb09 | Wed, 2008-09-17 12:10

Great writing. I'm envious.

Junior Copywriter blood thirsty for work. Will remove fangs for interview.

www.ChristopherDGilbert.com

keddy's picture 136 pencils
keddy | Wed, 2008-09-17 12:15

Simplicity at it's best!

http://doodlewack.blogspot.com/

hard_core's picture 148 pencils
hard_core | Wed, 2008-09-17 14:58

great job. I hate when someone does this. It makes me feel like an idiot. Super simple communicates everything and is effective. Great job! Did the client buy it?

j4son's picture 255 pencils
j4son | Wed, 2008-09-17 17:03

great copyline.I quit

bill bernbach junior's picture 5 pencils
bill bernbach junior | Wed, 2008-09-17 19:21

'yes, very good'

When the word gives you lemons, make volkswagens

When the word gives you lemons, make volkswagons

RM's picture 421 pencils
RM | Wed, 2008-09-17 19:48

Jeez and the art directors (why are there two if any at all?) take more credit than the writer!

Great ad

Adnomist's picture 48 pencils
Adnomist | Wed, 2008-09-17 22:43

Smoking hot

h..m.mmmmm

shahidali's picture 1262 pencils
shahidali | Wed, 2008-09-17 23:15

hats off!

shahid

stitchy's picture 515 pencils
stitchy | Thu, 2008-09-18 00:32

i ve never seen any ad with such great feedback...
great line...

Mukesh's picture 178 pencils
Mukesh | Thu, 2008-09-18 00:56

great. I find it as simple, clear and effective as the Economist "I never read the economist" ad!

Mukesh Lekhwani

sparky's picture 458 pencils
sparky | Thu, 2008-09-18 01:14

i really like it. my art director hates it.

whitespace's picture 2061 pencils
whitespace | Thu, 2008-09-18 08:58

he smokes, right? :D

pankajadsoftheworld's picture 403 pencils
pankajadsoftheworld | Thu, 2008-09-18 01:24

verrrrrrrrrry goooooooooood

liar's picture 388 pencils
liar | Thu, 2008-09-18 02:03

excellent. simplicity at its best.

hornet6868's picture 4 pencils
hornet6868 | Thu, 2008-09-18 03:04

it's nice, but a bit too similar to that ad done years ago... can't find it but it's a headline driven ad that says (something like this)

"Cancer cures smoking"

can anyone find it?

Wordnerd's picture 5288 pencils
Wordnerd | Thu, 2008-09-18 03:18

hah! great line (and who did it? 2 Art directors, no copywriter?)

Nolan's picture 189 pencils
Nolan | Thu, 2008-09-18 03:32

Delicious copy. Love it.

@ Wordnerd:
Creative director is the copywriter ;-)

Wordnerd's picture 5288 pencils
Wordnerd | Thu, 2008-09-18 03:54

oh, right! thanks. Go, Paul!
(but still: 2 Art directors for this?)

Andy-B's picture 280 pencils
Andy-B | Thu, 2008-09-18 05:17

hahahahhahahahhahahha. lol
Funny, I like......
ahahhahahahahhahahahahah

Andy-B's picture 280 pencils
Andy-B | Thu, 2008-09-18 05:24

It's true when they say:
"In Advertising, Less is More" (Simplicity)
Very nice

smilepig's picture 239 pencils
smilepig | Thu, 2008-09-18 06:44

very clever gooood

Kateter's picture 1816 pencils
Kateter | Thu, 2008-09-18 07:28

great.

snolet's picture 88 pencils
snolet | Thu, 2008-09-18 08:05

Done.

(of course, not. I'm just a jealous guy)(I should say WELL DONE)

matks's picture 348 pencils
matks | Thu, 2008-09-18 09:47

Great job. I thought there was nothing after "cancer cures smoking", but I was wrong.

Zeus's picture 872 pencils
Zeus | Thu, 2008-09-18 09:51

precise and concise...GREAT COPY!!

luisrivera11's picture 406 pencils
luisrivera11 | Thu, 2008-09-18 10:35

cannes

vvhisky's picture 118 pencils
vvhisky | Thu, 2008-09-18 11:18

yeah yeah good.. but no thanks, i like smoking

for a "no copy/paste" world day.

CGilb09's picture 487 pencils
CGilb09 | Thu, 2008-09-18 14:20

I liked it too. But hey, as long as you plan on continuing, at least everyone will already have their crying out of the way before your funeral.

Junior Copywriter blood thirsty for work. Will remove fangs for interview.

www.ChristopherDGilbert.com

virtualplaydoh's picture 234 pencils
virtualplaydoh | Thu, 2008-09-18 20:12

SMART. With a little bit of smart ass. Nice anti-smoking combo.

heterogeneous's picture 32 pencils
heterogeneous | Sat, 2008-09-20 05:02

great love it

dlusion's picture 57 pencils
dlusion | Tue, 2008-09-23 16:24

It's in your face and I like it. Bang on.

---
www.neildomingues.com

adguy2007's picture 28 pencils
adguy2007 | Thu, 2008-09-25 10:15

Brilliant... but why did it require two art directors?

vaoleo's picture 63 pencils
vaoleo | Tue, 2008-10-07 16:12

Good Copy, great Idea

floydeepurple's picture 349 pencils
floydeepurple | Tue, 2008-10-07 23:59

This is a masterpiece copy (and ad).

patUDAY's picture 258 pencils
patUDAY | Wed, 2008-10-08 00:40

UDAYpatwardhan@09820654722 CD
Very well done. The simplicity is the best. And great copy.

UDAYpatwardhan@+91 22 98206 54722

second_creator's picture 446 pencils
second_creator | Wed, 2008-10-08 01:19

jealous!

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

jeff.emmanuel's picture 45 pencils
jeff.emmanuel | Wed, 2008-10-08 02:44

an AD!!!!!!!!!!!

jeff

Guest commenter's picture
Guest | Wed, 2008-10-08 11:27

Muy buen copy , me deja mucho para pensar.

Guest commenter's picture
Guest | Wed, 2008-10-22 10:06

Gold.

parinaz's picture
Guest | Tue, 2008-11-04 21:00

wow so simple but tells the whole story...

wickedtintin's picture 23 pencils
wickedtintin | Wed, 2008-11-05 02:26

Awesome work!!!

garotoxico's picture 155 pencils
garotoxico | Sun, 2008-11-09 00:32

Increible copy! dios!!!!! me rompio la cabeza

iswanda82's picture 321 pencils
iswanda82 | Wed, 2008-11-12 00:08

OMG..... i definetely quit now!!!

iswanda82's picture 321 pencils
iswanda82 | Wed, 2008-11-12 00:21

once a year there always gold-winning copy ad.... and this year it happens to be this one

monika burns's picture
Guest | Mon, 2008-11-17 05:26

let's learn how to write a copy...........

awesome!

pencyl eye's picture
Guest | Tue, 2008-11-18 12:40

WOw, this is sweet.

Guest commenter's picture
Guest | Mon, 2008-11-24 22:29

WOW!!!! simply wow

rsan00's picture 33 pencils
rsan00 | Mon, 2008-12-29 14:54

toooooo good

Guest's picture
Guest | Fri, 2009-01-23 09:23

When I read that line, I almost quit... writing!
It deserves a new page in the Copy Book. Brilliant!

Guest's picture
Guest | Fri, 2009-01-23 09:24
10

When I read that line, I almost quit... writing!
It deserves a new page in the Copy Book. Brilliant!

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