BC Lottery Scratch-Off Tickets: Boat
Advertising Agency: TBWA\Vancouver, Canada
Art Director: John Williamson
Creative Director: Paul Little
Copywriter: Mia Thomsett
Producer: Julian Davis
Account Manager: Julie Mitchell
Account Supervisor: James Pelletier


6 comments
Poor art.
yeah, and besides, is that advert???
because it seems to be just a graphic way to say, we sell ticket... anyway, TBWA has made a shit
It says "if you scratch you could win money which alllows you to buy a boat/pool/etc..". Simple message done with a creative twist. You're damn right it's an advert, and a good one at that!
a creative twist that makes it slightly complicated...it looks more like "sketch & win" to me...because i can hardly see the logo 8-(
commenting just to gather more pencils:-)
I think it's simple and it works. Art could have been better.
i like it