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Raindeer

Agency: 
Published/Aired: 
March 2008
Description: 

25 old lights use more energy than 2,500 LEDs.

Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Gayle Robson

Comments (13)

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Highest Rated

copycop's picture
copycop
Activity Score 106

Rather simple idea. Not a great campaign, but clear, at least

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Best of three.

wildbore's picture
wildbore
Activity Score 749

...r u saying "use same amount of d energy" in a better way?
( i got d idea.but there's a small gray spot.)

sumsum's picture
sumsum
Activity Score 615

I'm totally with you. at least it gonna sell more lights.

clanofmiller's picture
clanofmiller
Activity Score 27

Maybe prefix the copy with: "Get more for less." I think the visual is better for a print campaign, though.

ricklongo's picture
ricklongo
Activity Score 1244

Very nice.

Kinky's picture
Kinky
Activity Score 12

Realy Brilliant.

Filipe's picture
Filipe
Activity Score 311

Smart.

jazarah's picture
jazarah
Activity Score 1262

not bad

FlyingDogs's picture
FlyingDogs
Activity Score 968

Very good.

brain123's picture
brain123
Activity Score 830

NO, THIS BILLBOARD USES MORE ENERGY. Cause it uses the energy of the 25 old lights AND the 2,500 LEDs.
They can't tell us about energy savings with much authority, wouldn't you say ?

coolburp's picture
coolburp
Activity Score 45

ok?

LordDiesel's picture
LordDiesel
Activity Score 69

Good good!!

copycop's picture
copycop
Activity Score 106

Rather simple idea. Not a great campaign, but clear, at least

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