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BC Hydro Powersmart: Raindeer
25 old lights use more energy than 2,500 LEDs.
Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Gayle Robson
Comments
Best of three.
...r u saying "use same amount of d energy" in a better way?
( i got d idea.but there's a small gray spot.)
I'm totally with you. at least it gonna sell more lights.
1000 times more lights
Kevin Calero
kevincalero.com
Maybe prefix the copy with: "Get more for less." I think the visual is better for a print campaign, though.
Nope, the logic is: Get more for the same.
Very nice.
Realy Brilliant.
Smart.
not bad
http://jazarah.net/blog/
Very good.
NO, THIS BILLBOARD USES MORE ENERGY. Cause it uses the energy of the 25 old lights AND the 2,500 LEDs.
They can't tell us about energy savings with much authority, wouldn't you say ?
ok?
Good good!!
Rather simple idea. Not a great campaign, but clear, at least
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