BC Hydro Powersmart: Raindeer

25 old lights use more energy than 2,500 LEDs.

Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Gayle Robson

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13 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Best of three.

wildbore's picture
wildbore
749 pencils

...r u saying "use same amount of d energy" in a better way?
( i got d idea.but there's a small gray spot.)

sumsum's picture
sumsum
615 pencils

I'm totally with you. at least it gonna sell more lights.

clanofmiller's picture
clanofmiller
27 pencils

Maybe prefix the copy with: "Get more for less." I think the visual is better for a print campaign, though.

ricklongo's picture
ricklongo
1244 pencils

Very nice.

Kinky's picture
Kinky
12 pencils

Realy Brilliant.

Filipe's picture
Filipe
315 pencils

Smart.

jazarah's picture
jazarah
1262 pencils

not bad

FlyingDogs's picture
FlyingDogs
968 pencils

Very good.

brain123's picture
brain123
830 pencils

NO, THIS BILLBOARD USES MORE ENERGY. Cause it uses the energy of the 25 old lights AND the 2,500 LEDs.
They can't tell us about energy savings with much authority, wouldn't you say ?

coolburp's picture
coolburp
45 pencils

ok?

LordDiesel's picture
LordDiesel
69 pencils

Good good!!

copycop's picture
copycop
106 pencils

Rather simple idea. Not a great campaign, but clear, at least

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