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Rachel.Mann's picture
450 pencils

Maybe there should be smoke rising from behind the fence or something?

jsptrck404's picture
437 pencils

there probably should be, another executional detail they missed, but that's not going to fix things here. that's like try to put out a forest fire with a fire extinguisher. and they have bigger fish to fry.

| think small |

askon's picture
433 pencils

Smoke? what? I dont think you get this... the dogs are lined up for their execution against the fence. The barbecuer is about to pick which dog he wants to shoot and consume. It's pretty simple.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Rachel.Mann's picture
450 pencils

Oh, you're right. I feel silly now.

Disco Munky's picture
Disco Munky
3900 pencils

No, you were right the first time.

The dogs have been drawn to the fence because there is a barbecue going on behind the fence.

At least that's what I got. Smoke from the other side would have worked a bit better.

"lining up dogs to shoot them"?



Doin' it for the points

Rachel.Mann's picture
450 pencils

Haha, I know. I picked up on his sarcasm and threw some back.

Ad_Man's picture
828 pencils

really? i would never get that. they should've have their eyes covered.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

sloppy4's picture
1496 pencils

that's where i went. i thought they were mourning the loss of their friend who's being bbq'd.

ahpitt's picture
342 pencils

I still very blur about the concept. :S

As I know, Chinese and Vietnamese do consume dog. What about Australian?

raverus's picture
1478 pencils

I didn't see that coming askon, thanks.

1838 pencils

Hmmm. I disagree with you, and I don't think that's it. If it is, its really badly communicated because it doesn't come across that way at all.

We're going to need more lube.

Wordnerd's picture
6662 pencils

a sick little mind you got there ;)

Olafski001's picture
1195 pencils

the other one's better
and the other is not good either

Calibarak's picture
302 pencils


phoamcor's picture
1284 pencils


jsptrck404's picture
437 pencils

hmmmm... this idea, while not a great idea, could have really been helped by some great execution. which it wasn't. if you're going to go this route, go for some visual impact and really exaggerate this point. give me 200 hundred dogs surrounding your fence, not 5. at least then, idea be damned, it would be a more interesting visual.

| think small |

Byte's picture
327 pencils

Funny ad.


NatalieM's picture
1687 pencils

Though simple, more brainstorming would elevate the idea. The dogs could instead be drooling guys. BBQ smoke rising behind the fence would be helpful, too.

Age's picture
74 pencils

Hmmm... and.... hmmm


Diego Jarrin's picture
Diego Jarrin
57 pencils

que feo. que malo.

1838 pencils

The idea is not bad at all - but it is rather bland as an ad.

BBQ smoke rising would help, as would less forgetful photography and composition, and more character in the dogs; these look curious, not ravenous.

We're going to need more lube.

dcgroppo's picture
239 pencils
k-rocka's picture
428 pencils

This is a horrible concept, horribly executed.

Neil Levy's picture
Neil Levy
314 pencils

i like the simplicity of the idea but the line isn't right. it says "how do you bbq" and i think "well, first you need a grill. charcoal or propane powered are best. next, you need to make sure it's free of trees or anything else flammable. then, you must light the grill using either matches or activating the ignition button...." you get my point. one way to fix it would be by adding the word "well" as in "how well do you bbq". i think there is a better thought out there to convey your action though so maybe push it a bit more.

uncle bert's picture
uncle bert
2 pencils

I really like this. It's a nice simple concept. I don't think it needs smoke to spell it out either - it's pretty obvious what's happening.

Whitefang's picture
509 pencils

Very poor, but hey, it is from the Foundary.

Guest commenter's picture
Guest commenter

Hey Whitefang,

Learn to spell dickhead.

This is how you spell 'Foundry'.

ArchieLeech's picture
77 pencils

White fang - can you shut the f*ck up. Every single thing you say is negative. It's obvious you're a disgruntled kiwi creative. Every time I see a comment from you it's really snakey. If you're so talented let's see your porty?

dnguyen's picture
81 pencils

... still don't get it. sure that it is dogs waiting to get executed? or is the smell too good in the other side?

Tincho's picture
1093 pencils

Yes, I didnt get this one completely too.

Kateter's picture
2024 pencils

not outstanding idea. just nice one. done really badly.

but I like the slogan.

Disco Munky's picture
Disco Munky
3900 pencils

Ivan, here's an idea.

The AOTW agency.

Find clients,Put a brief up, let us claw at it. Work up the best concepts into ads. Split the profit evenly (kind of, you would be boss after all. I also assume any ass kissing gets me a little somthin' somthin'.)

I went to the pub at lunch so could just be talking out my poop shoot.


Doin' it for the points

Rachel.Mann's picture
450 pencils

LOL. *submits resume*
I can be the secretary, right?

cp's picture
354 pencils

There's a barbeque at someone's house and it attracted (all) the neighbourhood dogs who happen to be straying around
Someone keeps 5 dogs and they are all lined up behind the neighbour's fence expecting to get food

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