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KbxAds's picture
KbxAds
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also must say that it takes a good art director to resist the temptation to do all kinda of graphic vomit on this ad, if a copywriter came to him with this AHA! idea, look how nice the art direction, first you read thank you, then the amazing copy that slowly adds more credibility to the shocker of an opening line about the World Cup disaster for France, then one by one the other items engage more, then quite simply the logo vertically aligned , and the line voted creative agency is read (font size kept deliberately to make sure you immediately read this after finishing hte para) and for more info,,,the website is simply put in smaller font underneath, art directors of the world, please note that your primarily responsibilty is to collect the thoughts of the copywriter and the entire message and just give it to the reader in right-sized installements.

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