BBC World: Occupier/Liberator

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars
Executive Creative Director: Eric Silver
Creative Directors: Ari Weiss
Copywriters: Ari Weiss
Art Directors: Jerome Marucci
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars
Executive Creative Director: Eric Silver
Creative Directors: Ari Weiss
Copywriters: Ari Weiss
Art Directors: Jerome Marucci

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49 comments

oshe's picture
oshe
852 pencils

Sorry i dont get it. The graphic its nice

··o.s.h.e··

ivan's picture
ivan

It's an interactive billboard. You can vote what you think is the correct answer by SMS.

Ivan Raszl, admin of AotW

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

yes of course per sms, so they can earn some money to pay the war there are in !!!

justpassingby's picture
justpassingby
1368 pencils

OCCUPIER

ivan's picture
ivan

I would vote for both.

Ivan Raszl, admin of AotW

Disco Munky's picture
Disco Munky
3900 pencils

OCCUBATOR!...?

Doin' it for the points

Joe_P's picture
Joe_P
27 pencils

This whole series is great. Very smart use of media and good choice of topics. Every topic shown is something that's going to generate discussion, prolong the amount of time people spend with the message and get the number of votes changing regularly on both sides. So people who've seen it, will look again and again to see how many more people agree with their opinion and how many disagree. Very nice.

Disco Munky's picture
Disco Munky
3900 pencils

These are very nice.

Using a constantly changing (kind of) billboard to talk about current events. Sweet.

This will probably have people tuning into BBC just to find out if they're really right or wrong depending on the numbers.

Very nice

9/10

Doin' it for the points

velle's picture
velle
1550 pencils

yes, effing great. this is exactly the kind of work that SHOULD win awards

A. J. SMITH's picture
A. J. SMITH
2838 pencils

A really nice concept. Clever and effective.

OCCUPIER.

-----------------------------
It's only an ad.

melocoton's picture
melocoton
987 pencils

Great idea.

O C C U P I E R

edison500's picture
edison500
16 pencils

I think this is a much smarter use of an interactive billboard than say the Mini billboard which says "Hi Tom" when you drive by.

Its a pet peev of mine that the media is generally unaware that the Army and Marine Corp have changed their camouflage patterns, rendering this photo and many other images outdated.

Spanky's picture
Spanky
4898 pencils

maybe the military had to use old uniforms. the new ones had holes in them.

edison500's picture
edison500
16 pencils

Was that meant to be humor or was it serious? Because either way it fails.

Spanky's picture
Spanky
4898 pencils

it's more satire than anything else. although your opinion of its success concerns me greatly. (that's sarcasm in case you have to ask.)

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Oh god that was a shit come back man.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Nasty.

Easy to joke about such stuff from a distance eh?

Spanky's picture
Spanky
4898 pencils

ah, so you're the internet tough guy. let me guess. i wouldn't say that to your face? that's cute.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

No you wouldn't, and you know it.

And I am cute. Thanks.

Spanky's picture
Spanky
4898 pencils

actually, i would. but you're still cute. flex for me, tough guy.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

You'd be flexing for me sweet cheeks, and you'd love it too.

Disco Munky's picture
Disco Munky
3900 pencils

Gaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaay!

Awesome!

We've all heard of the Hi-5 (it's awesome), allow me to introduce the Lo-2! think about it..........BOOM! you're right here with me.

Soak it in.

nice.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

didn't mean to get in the way of your little love affair. carry on, you two.

Disco Munky's picture
Disco Munky
3900 pencils

It's Friday and I don't care what any internet dweeb has to say. Nice come back though. Very "Saved by the bell"

Spanky...Screetch..never see you both in the same place at the same time eh...

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

sorry, never seen it. but if you're any indication, i'm sure all the cool kids were watching it.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

ha ha ha.

Spank me, have you got a boner by any chance?

You know it.

;-O

Spanky's picture
Spanky
4898 pencils

not at the moment. but i'll be sure to think of you next time i do.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I appreciate the interest Spank-Me, but... no. Please don't think of me whilst engorged. Thank you.

Disco Munky's picture
Disco Munky
3900 pencils

Hold your horses, let's see this phallus before discarding it.

Spank-me, if you want I'll take a peek at the beast, see if a wrestle is on the cards.

Doin' it for the points

Disco Munky's picture
Disco Munky
3900 pencils

"ah, so you're the internet tough guy. let me guess. i wouldn't say that to your face? that's cute."

huh?

Sounds like you're the one who thinks he's the internet bad ass.

cute.

Doin' it for the points

Cron187's picture
Cron187
553 pencils

Fantastic work.

pieter's picture
pieter
216 pencils

brilliant .. and I just voted

firat's picture
firat
99 pencils

Definitely great work.
always OCCUPIER!

eltipo128's picture
eltipo128
18 pencils

Brilliant Idea.

OCCUPIER.

ChuckNorris's picture
ChuckNorris
834 pencils

Great work Jamie!

SurrealEndeavor's picture
SurrealEndeavor
56 pencils

Fantastic campaign, really catches people's eye and gets them interacting with the brand. FANTASTIC idea.

addyhoch10's picture
addyhoch10
2592 pencils

very smart.
does anybody know what they charge you for sending your vote?

pixelbomb1's picture
pixelbomb1
2555 pencils

LIBERATOR. who wants Iraq anyways. look at Japan are we occupier? did we occupied Japan?, Germany?, Philippines?, Vietnam?.. come on people. Thank you! next time you see a soldier he's just like you and me.. flesh and blood.

Sincerely,
Arnold Santillan
714-206-2459

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Oh yeah for sure.

Soldiers are just doing their jobs, its not their fault, its the people who sent them there, monkey boy and his sycophantic sidekick.

justpassingby's picture
justpassingby
1368 pencils

"did we occupied Japan"
can you speak your own language?

Disco Munky's picture
Disco Munky
3900 pencils

what?

"look at Japan are we occupier?"

"did we occupied Japan?"

"Vietnam"? (You lost that one by the way- nice going.)

You making things said in you mouth bad time big?...come on people. Thank you?

(verbs make words, sentences make paragraphs- Jurrasic 5)

Doin' it for the points

addyhoch10's picture
addyhoch10
2592 pencils

sorry pixel, i have to disagree.
1.) yes, the US occupied japan, germany, the philippines
2.) the US lost the war in nam so it was beyond question to occupy it.

i'd vote for both liberator and occupier (or for none of the two)

Rog's picture
Rog
6094 pencils

Speaks!

>>>> That's not an ad. THIS is an ad.

Joe76's picture
Joe76
772 pencils

OCCUPIER

slim's picture
slim
1047 pencils

Finally, some outdoor that actually works as outdoor. Brilliant.

lubomirk's picture
lubomirk
10 pencils

i thought that bbc is info channel not the forum, huh

white_shadow's picture
white_shadow
108 pencils

awesome

dadada's picture
dadada
1719 pencils

smart !
OCCUPIER

Everybody is creative, be yourself.

Ω's picture
Ω
41 pencils

Brilliant

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