BBC World News: Hurricane

What you see only tells half the story.
When a hurricane's coming, you hear a lot of warnings. There's politicians on every radio and TV station, and the emergency services persuade you night and day to take caution. But nature has its own warning. It's the birds flapping and squawking in the sky like something from a Hitchcock film. Because when they leave, you know it's going to strike.
Laura Trevelyan, US Correspondent

Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn
Published: March 2013

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The Guardian had a similar approach, a long long time ago;

pierrelastname's picture
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feysal's picture
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different execution reused idea

groovy baby!

fotdot's picture
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I see this one before like the rest.

kleenex's picture
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Solid idea.

BLOODY FOOL's picture
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not really

serendib_isle's picture
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The irony is that, only BBC World News has gained a reputation for telling half of the story; not CNN or the other competitors.
Being truthful for a news channel is quite admirable though. :D

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