BBC World News: Hurricane

What you see only tells half the story.
When a hurricane's coming, you hear a lot of warnings. There's politicians on every radio and TV station, and the emergency services persuade you night and day to take caution. But nature has its own warning. It's the birds flapping and squawking in the sky like something from a Hitchcock film. Because when they leave, you know it's going to strike.
Laura Trevelyan, US Correspondent

Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn
Published: March 2013

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7 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The Guardian had a similar approach, a long long time ago; http://www.youtube.com/watch?v=E3h-T3KQNxU

pierrelastname's picture
pierrelastname
2869 pencils

NOT FRESH IDEA.

feysal's picture
feysal
2170 pencils

different execution reused idea

groovy baby!

fotdot's picture
fotdot
659 pencils

I see this one before like the rest.

kleenex's picture
kleenex
25686 pencils

Solid idea.

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

not really

serendib_isle's picture
serendib_isle
27 pencils

The irony is that, only BBC World News has gained a reputation for telling half of the story; not CNN or the other competitors.
Being truthful for a news channel is quite admirable though. :D

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