BBC: Shuttle

What you see only tells half the story.
It isn't the way that a shuttle launch looks that's most amazing it's how it feels. I was in prime position 3 miles away to watch this great cathedral leave Earth. For the first 20 seconds, it was almost silent. And then it hit me - a thunderous rumble so strong it turned my insides to mush. It's a feeling you'd only ever know from living it.
David Shukman, Science Editor

Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn

Published: 
March, 2013

3 comments

mark3r's picture
mark3r
1949 pencils

This whole series has superb art direction, very effective.

salil.sharma's picture
salil.sharma
2428 pencils

I love this campaign. ! Awesome Typography, Art Direction & Execution.
This one best

Designer Don't Do Different Things
They Do Things Differently

prasanno's picture
prasanno
102 pencils

love the concept +

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