Advertisement

Shuttle

Agency: 
Published/Aired: 
March 2013
Description: 

What you see only tells half the story.
It isn't the way that a shuttle launch looks that's most amazing it's how it feels. I was in prime position 3 miles away to watch this great cathedral leave Earth. For the first 20 seconds, it was almost silent. And then it hit me - a thunderous rumble so strong it turned my insides to mush. It's a feeling you'd only ever know from living it.
David Shukman, Science Editor

Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Toby Talbot
Creative Directors: Ted Heath, Paul Angus
Art Director: Gustavo Kopit
Copywriter: Barnaby Blackburn
Illustrators: Lee Aldridge, Gustavo Kopit
Typographer: Barnaby Blackburn

Comments (3)

Log in or register to post comments

Highest Rated

prasanno's picture
prasanno
Activity Score 102

love the concept +

mark3r's picture
mark3r
Activity Score 1949

This whole series has superb art direction, very effective.

salil.sharma's picture
salil.sharma
Activity Score 2428

I love this campaign. ! Awesome Typography, Art Direction & Execution.
This one best

Designer Don't Do Different Things
They Do Things Differently

prasanno's picture
prasanno
Activity Score 102

love the concept +

Advertisement