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desailly's picture
470 pencils

Another angle on the "This is what we do" campaign?

If so, I'm disappointed. The BBC has some wonderful things about it that make it unique. Undergoing hardship in foreign climes is hardly one of them. This could be for CNN / REuters / AN Other broadcast journalism network.

chintan ruparel's picture
chintan ruparel
1516 pencils

ivan, ur posting this...i don't believe it!

~ old habits die hard, older ones never do ~

ivan's picture

This is good stuff. Insightful, convincing. What's wrong with it?

Ivan Raszl, admin of AotW

the_ashlands's picture
1394 pencils

i agree..i like these.

juanguzman78's picture
44 pencils

I agree too. Even though the art direction still doesnt convince me, in terms of copy it does. Insightful.

kalpesh78's picture
2580 pencils

its good stuff alright.. but too much of the good stuff is also bad.. you know what i mean. wasnn't there a campaign last or last to last year in cannes with a handy-cam with shark teeth in it... and a repair man repairing it.

ideas....30 minutes nahi toh free.

jennywhx's picture
1142 pencils

haha, at least i like give a twist to the story and i like it. yes, insightful.
And i would prefer if they make the copy in a sort of "report" style, but not just a rectangle in this way.

juanguzman78's picture
44 pencils

Insightful indeed. But what happened to the art direction? It's quite 80's, don't you think?

AdDavid's picture
406 pencils

these ads are not very new, ran quite some time ago, but they are good ads. n they r good bcoz the way they are. perfectly done for a a category like news. we shud think like an advertising guy first than like a copywriter or art director, n then these will come accross like good ads.

juanguzman78's picture
44 pencils

Right. In terms of communication these ads work pretty well. Their copies are insightful and convincing enough.
The aesthetic and overall layout suck, in my opinion.

hang-the-dj's picture
1262 pencils

I'd rather see a crazed, shirtless, mozzie-bitten dude covered in mud swinging an axe!

kc_brock's picture
703 pencils

i agree. very boring art direction. with these stories, it could have been much more interesting. It would have been nice if these shots would have been in the environment the copy was referencing.


slimseni's picture
85 pencils

the art direction is weak. try harder next time.

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