B&B Italia: Charles

B&B Italia: Charles

Beauty is not something you can turn on and off.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Published: February 2008

Your rating: None Average: 2.7 (10 votes)

Comments

Jon-Paul Mountford's picture
Submitted by Jon-Paul Mountford on Mon, 2008-05-12 04:48.

Corr! Beutiful campaign.

Not sure about the strength of the idea, but from the picture making end of things they're right on the money.
Fantastic execution and art direction.

www.jpmountford.com

Submitted by neil makak on Mon, 2008-05-12 05:15.

Excellent, well-done, Team A.

Almakos's picture
Submitted by Almakos on Mon, 2008-05-12 05:38.

Like this font.

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artistic j pop http://i-portable.blogspot.com

otto54's picture
Submitted by otto54 on Mon, 2008-05-12 05:57.

Very well artdirected.
Love the typography.
Bravi.

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Advertising pass, pasta remain...

Submitted by giglio on Mon, 2008-05-12 09:24.

Minchi ma che cattivi che sono su 'sto sito. A parte gli amici ...
: )

Submitted by Baloonatic on Mon, 2008-05-12 10:56.

Oh painfully dull.

I hate the rancid art direction too. Makes me want to go and shave my eyeballs.

Submitted by ibbody on Mon, 2008-05-12 10:57.

beautiful !

Submitted by klaussnow on Mon, 2008-05-12 12:08.

BUT YOU KNOW WHAT CAN BE TURNED OFF? YOUR CAPS LOCK KEY.

Submitted by nice gaijin on Mon, 2008-05-12 13:19.

Is there something I'm missing, because this is thoughtless art direction.

Submitted by pistun on Tue, 2008-05-13 00:30.

breathtakingly vapid.

I was drawn in by the art direction. And insulted by the writing.

Submitted by jorj on Tue, 2008-05-13 02:48.

nice typeface

Submitted by whitespace on Wed, 2008-05-14 01:02.

Don't get what they're selling.

goon's picture
Submitted by goon on Wed, 2008-05-14 04:40.

stoned but still don't get it good visual though

Submitted by baz on Thu, 2008-05-15 06:23.

Love the typeface, although I think they could have worked a bit harder with it, like the furniture because its like mine, and the models just because, the rest is just a waste.

Submitted by brandqueen on Mon, 2008-07-14 17:24.

nice looking ad, but the message is not carrying across to me. I don't get it.