24 comments

Guest's picture
Guest

hahahaha really good

Kay's picture
Kay
161 pencils

This is funny! Great photography too! Bronze!

Filipe's picture
Filipe
315 pencils

Cute AND good !

yep's picture
yep
50 pencils

Excelente!

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

Great, funny and direct.

Corner Store's picture
Corner Store
229 pencils

Wow, great idea!

pneuburg's picture
pneuburg
251 pencils

Very nice. Strong visual for a strong brand, no copy needed.

pjn

braindrain's picture
braindrain
240 pencils

I laughed out loud when I saw this. Fantastic.

Guest's picture
Guest

Great concept! Why didn't they make a campaign with it?!

new age advertiser's picture
new age advertiser

NOOOO!! this has been done b4!!

infact, very recently McCann, Mumbai did the same thing as an outdoor for big babol gum and it picked up a metal too at GoaFest.

checkout the link: http://www.goafest.com/winners07/outdoor/01_03b.jpg

ITS DITTO GUYS!!

Barkach's picture
Barkach
199 pencils

True, same idea but better execution

andrej dwin's picture
andrej dwin
939 pencils

as this one works with children directly, I like it much better.
to imagine a gum bubble as a real airbag is just too much for me. to set it up in the world of kids works better.

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ivan's picture
ivan

Very similar but the McCann version is scary and the photography is poor.

Ivan Raszl, admin of AotW

Mira's picture
Mira

excellent!

Guest's picture
Guest

I like this one A LOT more

itch's picture
itch
806 pencils

yeah..this is good

* it's not how good you are. it's how good you want it to be *

fractalrene's picture
fractalrene
1506 pencils

Hahaha, good one.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

feels like cannes

Guest's picture
Guest

why do all the "big bubble" ads have the same colour tone?
no matter if it's "bazooka", "big babol", hubba bubba" or what else...
is it written somewhere that these ads have to look alike?

joelapompe's picture
joelapompe
3621 pencils

the first "bubble gum as airbag" idea came up first in 1998 for Ford Fiesta!
You can have a look here : http://www.joelapompe.net

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

Had me in splits, this one :) Very, very smart. I dig.

hadrianapolis's picture
hadrianapolis
733 pencils

Sweet one.

Guest's picture
Guest

Wonderfull. And the kid has been done before the woman in the car, earlier this year. It's much more beautifull and smart. Deserves a bronze.

cortescreativo's picture
cortescreativo
118 pencils

GREAT

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

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