Bazooka gum: Crash
Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Art Director: Christian Loos
Copywriter: Raoul Maris
Photographer: Marcel Veelo
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24 Comments
hahahaha really good
This is funny! Great photography too! Bronze!
Cute AND good !
Excelente!
Great, funny and direct.
www.danielglezmilan.blogspot.com
Wow, great idea!
Very nice. Strong visual for a strong brand, no copy needed.
pjn
I laughed out loud when I saw this. Fantastic.
Great concept! Why didn't they make a campaign with it?!
NOOOO!! this has been done b4!!
infact, very recently McCann, Mumbai did the same thing as an outdoor for big babol gum and it picked up a metal too at GoaFest.
checkout the link: http://www.goafest.com/winners07/outdoor/01_03b.jpg
ITS DITTO GUYS!!
True, same idea but better execution
http://yonoveotele.wordpress.com/
as this one works with children directly, I like it much better.
to imagine a gum bubble as a real airbag is just too much for me. to set it up in the world of kids works better.
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Very similar but the McCann version is scary and the photography is poor.
excellent!
I like this one A LOT more
yeah..this is good
* it's not how good you are. it's how good you want it to be *
Hahaha, good one.
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feels like cannes
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why do all the "big bubble" ads have the same colour tone?
no matter if it's "bazooka", "big babol", hubba bubba" or what else...
is it written somewhere that these ads have to look alike?
the first "bubble gum as airbag" idea came up first in 1998 for Ford Fiesta!
You can have a look here : http://www.joelapompe.net
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Had me in splits, this one :) Very, very smart. I dig.
Sweet one.
Wonderfull. And the kid has been done before the woman in the car, earlier this year. It's much more beautifull and smart. Deserves a bronze.
GREAT
(miguelandréscortés / Art Director / Leo Burnett Colombiana)
(miguelandréscortés / Graphic Creative / Y&R)