Advertising Agency: Wächter & Wächter Bremen, Bremen, Germany
Creative Directors: Stefan Peters, Andreas Rüthemann
Art Director: Sabine Schmidt
Copywriter: Christine Elfers
Illustration: Tom Ungemach
Published: April 2008
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12 Comments
In an ideal world the headline is unnecessary, but looking at the size of the logo I can understand why it is there.
"Why hire a dog and bark yourself?"
I agree with agency that the line doesn't feel necessary, but hey I'll bet its a client mandatory.
It does the trick but it doesn't blow my bone with any new insight.
We're going to need more lube.
an ok idea
i see it as an anker but could mistake it for devil's trident aswell
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I think the headline is necessary.
Not that interesting.
Make the logo bigger... :-)
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this agency always uses big logos and places them always in the same area
http://adsoftheworld.com/media/print/pattex_excalibur
http://adsoftheworld.com/media/print/infinito_metal
one should not take life so seriously - as one will not come out of it alive.
in this case, the brand tag and copy are obligatory
but why sooo big
one should not take life so seriously - as one will not come out of it alive.
http://makemylogobiggercream.com/
totally works